South Caernarfon Creameries to launch new Welsh Slate Aged Cavern Cheddar at Royal Welsh Show
A new Dragon Cheddar that has been developed by South Caernarfon Creameries in partnership with Llechwedd Slates Caverns will be officially launched at the Royal Welsh Show 21 – 24 July 2014. The Creamery has adopted a very traditional maturing method with the cheese being transported from their Chwilog base to the Slate Cavern in Blaenau Ffestiniog and left to mature 500 feet underground.
This maturation process, believed to be in the steepest mining maturation caverns, adds unique characteristics to the cheese; a firmer body and depth of flavour with rich savoury notes. Visitors to the Royal Welsh Show will be available to taste the cheddar for themselves as South Caernarfon Creameries’ will be holding tastings throughout the day from their stand in the Food Hall.
The cheese, is presented in a 200g pack under South Caernarfon Creameries’ own Dragon brand and will be available to buy at the show. The cheese will also be stocked at Llechwedd Slate Cavern’s shop.
“We have worked in partnership with Llechwedd Slate Caverns in the development of this new cheese; being produced at our cheese making facility in Chwilog and then matured deep in the mine at Blaenau Ffestiniog. The whole process really does highlight our Welsh Heritage” explains Alan Wyn-Jones, Managing Director at South Caernarfon Creameries. “The Royal Welsh Show will provide us with a platform to showcase the new cheese. We are very pleased with the fabulous eating quality of the cheese and look forward to gauge consumer reaction before we launch the product under our Dragon range of cheeses.”
Ends
Photo/Filming/Interview Opportunities:
- Filming on the stand to gain first-hand consumer feedback
- Interviews with South Caernarfon Creameries representatives (available bi-lingual: English & Welsh)
- Cheese making
- Cheese maturing underground
- Cheese transported by mine trains from the mines
Additional Opportunuities:
- Photographic library including images of the Creamery, product
- Archive images of the Creamery (black and white)
- Recipe ideas
- Cheese sampling
Lesley Parr
Splat Marketing & PR
07754 482139 / 01538 381884
lesley@splat-marketing.co.uk
South Caernarfon Creameries is Wales' oldest farmer-owned dairy co-operative. Based on the Llyn Peninsula in North West Wales, as an area of Outstanding Natural Beauty and can be identified on the map as the pointing crooked ‘finger’, South Caernarfon Creameries is at the heart of this community. The family owned dairy farm co-operative members are located in North Wales, Mid Wales and Ceredigion and supply the Creamery with exceptional quality milk thanks to their cows that graze on the lush Welsh pastures. South Caernarfon Creameries produces exceptional quality Welsh cheese and Welsh butter that have been recognised by major awards and is available from local Welsh stores through to major multiples across the UK and also internationally.
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