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Spreadshirt to License Ford Clothing

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London–24 May 2012–Spreadshirt (www.spreadshirt.co.uk), the leading multi-channel clothing commerce platform has today announced an agreement with Leap Group Holdings Ltd, Ford's pan European men’s, women’s and children’s apparel licensee. The Leap Group were introduced to Ford by Performance Brands, Ford’s licensing agents for Europe and Asia, and have created a range of clothing with designs showcasing the iconic Ford logo and classic cars.

“We chose Spreadshirt because of their reputation and the partners they already work with”, says Ben Pope, UK Sales Manager at Leap Holdings. “We were looking for a bulk-order distributor, but Spreadshirt’s offering is much more effective for license holders. We have been able to set up an online shop for Ford’s clothing, with print-on-demand technology and payments and returns managed by Spreadshirt. The platform means we can offer fans access to a huge database of designs as time goes on, with no upfront costs for anyone”.

Ford, the original American automotive brand has one of the most recognisable logos in the world with 90% brand awareness globally. The new Ford collection encapsulates the rich history of the brand through stylish photographs and images that have been archived over the past 100 years. The collection also reflects the fun, individualism and untamed spirit of the Ford customer while maintaining a fashionable edge.

The range of clothing which is available for sale via http://fordclothing.spreadshirt.co.uk and through the Spreadshirt marketplace, gives brand advocates and traditional t-shirt lovers the opportunity to buy timeless images of cars by eras and styles. Each design represents the quality, diversity and affordability of the Ford brand.

Philip Rooke, CEO at Spreadshirt states “We are pleased to be working with Leap Holdings on this exciting clothing deal for Ford. Licensors are increasingly realising that they can take the opportunities which new merchandising techniques, combined with clever marketing strategies can offer. Our understanding of copyright law means we can guide European license holders through the process of offering iconic designs online.”

Note to Editors:

Images are available via the Spreadshirt Press Rooms:

http://blog.spreadshirt.net/press-eu/about-spreadshirt/

Cision/Spreadshirt Press Room: http://www.cisionwire.com/spreadshirt

About Spreadshirt:

Spreadshirt is the leading multi-channel clothing commerce platform for creating, buying and selling personalised apparel. For the more than 40,000 active online shops selling around the world in 2011, the Spreadshirt c-commerce platform offers a flexible, risk-free, print-on-demand approach. Spreadshirt’s fulfilment service handles everything from production and payment to shipping (within 3-5 days in the UK) and customer service.

The platform provides multiple channels to bring customers’ ideas to life on clothing. These channels include 3rd party e-commerce marketplaces like Amazon, white label and social media shops, and countless other applications using Spreadshirt’s API.

Founded in 2002 in Leipzig Germany, Spreadshirt is a global company with Headquarters in Germany and the United States and factories in North America, Germany and Poland to allow rapid delivery to customers. For additional information, visit Spreadshirt on Twitter, Flickr or Facebook.

About Leap Holdings

Leap has held a number of apparel Licenses across multiple geographical territories for Lee Cooper, Visit London, NME and Haynes. We design, source and sell direct to Retailers ranges of men’s and women’s fashion T-shirts, lounge wear, underwear, socks and nightwear.

We also own the brand Lou Molloy (Tattoo artist to the Beckhams) offering brand extensions across over 19 categories, from apparel to fragrance!

Leap is also proud to help Brands manage their excess inventory. We work very closely with Brands to offer a transparent service to remove their excess inventory and re-sell it into permitted territories.

For more information about Spreadshirt, please contact PR Savvy

Mayra Cunningham / mayra.cunningham@prsavvy.co.uk / 078 2525 1615

Kate Warwick / kate.warwick@prsavvy.co.uk / 078 1069 7282

Tags:

marketing retail apparel eCommerce Licensing print-on-demand clothing t-shirt Ford t-shirt

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Quotes

“We chose Spreadshirt because of their reputation and the partners they already work with. We were looking for a bulk-order distributor, but Spreadshirt’s offering is much more effective for license holders. We have been able to set up an online shop for Ford’s clothing, with print-on-demand technology and payments and returns managed by Spreadshirt. The platform means we can offer fans access to a huge database of designs as time goes on, with no upfront costs for anyone”.
Ben Pope, UK Sales Manager at Leap Holdings.
We are pleased to be working with Leap Holdings on this exciting clothing deal for Ford. Licensors are increasingly realising that they can take the opportunities which new merchandising techniques, combined with clever marketing strategies can offer. Our understanding of copyright law means we can guide European license holders through the process of offering iconic designs online.”
Philip Rooke, CEO, Spreadshirt