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“We are continuing to perform ahead of plans and grow faster than market competitors. Spreadshirt continues to see licenses and brands migrate from the competition to Spreadshirt as we offer better options such as white label shops, Facebook shops, API solutions and a range of quality printing techniques. In the EU where we are already the market leader we still see strong growth as consumers continue to discover our services.”
Philip Rooke, CEO, Spreadshirt
“The biggest growth areas are a result of our SEO strategies driving the marketplace and our sales teams doing great deals with upcoming as well as household brands and license partners.”
Philip Rooke, CEO, Spreadshirt
“The launch of our first UK television advertising campaign is in response to the growing consumer involvement in content creation on clothing. Our platform is changing the market for consumers but also merchandisers and marketing departments with our B2B shop proposition. The UK is one of our fastest growing countries and this campaign is part of securing our market leadership in the UK.
Philip Rooke, CEO, Spreadshirt
“Brothers Cider’s new campaign shows how merchandising works at the heart of a marketing strategy. For drinks brands in particular, customisable clothing means the message is more likely to be seen in places traditional campaigns can find it hard to reach, such as the pub or at festivals.” He explained, “By allowing a level of customisation, brands can turn customers into advocates, who take pride in and wear a t-shirt they’ve had a hand in creating. We want to encourage brands to enable their advocates to bring the message to life on clothing.”
Philip Rooke, CEO at Spreadshirt
“At Brothers we believe our consumers are part of our family. The Spreadshirt offering is enabling us to engage with our brand advocates and for them to tell us in a fun and creative way what kind of family member they are!”
Cheryl Sheppard, Consumer Marketing Manager, at Brothers Cider
“We chose Spreadshirt because of their reputation and the partners they already work with. We were looking for a bulk-order distributor, but Spreadshirt’s offering is much more effective for license holders. We have been able to set up an online shop for Ford’s clothing, with print-on-demand technology and payments and returns managed by Spreadshirt. The platform means we can offer fans access to a huge database of designs as time goes on, with no upfront costs for anyone”.
Ben Pope, UK Sales Manager at Leap Holdings.
We are pleased to be working with Leap Holdings on this exciting clothing deal for Ford. Licensors are increasingly realising that they can take the opportunities which new merchandising techniques, combined with clever marketing strategies can offer. Our understanding of copyright law means we can guide European license holders through the process of offering iconic designs online.”
Philip Rooke, CEO, Spreadshirt
“The Spreadshirt platform is an exciting concept that changes the clothing market for consumers and businesses. Our 2011 figures reflect the increasing success of our role in e-commerce and customisation. Consumer involvement in content creation and the impact of gamification means consumers now expect high levels of participation and response from brands. Our easy-to-use technology makes Spreadshirt well-placed to capitalise on these trends through 2012, especially in the UK”.
Philip Rooke
“The Spreadshirt platform is an exciting concept that changes the clothing market for consumers and businesses. Our 2011 figures reflect the increasing success of our role in e-commerce and customisation. Consumer involvement in content creation and the impact of gamification, means consumers now expect high levels of participation and response from brands. Our easy-to-use technology makes Spreadshirt well-placed to capitalise on these trends through 2012, especially in the UK”.
Philip Rooke, CEO, Spreadshirt
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