Maya Jama invests in plant milk Sproud
The broadcaster and entrepreneur is now co-owner, and ambassador, of the alternative dairy brand as it continues its global expansion
LONDON / MALMÖ – 29.10.2024: Swedish plant milk company Sproud today announced that award-winning British television presenter and entrepreneur Maya Jama has become an investor and co-owner of the brand.
Jama will be the face of Sproud and a strategic advisor as the brand continues its rapid growth, with consumers increasingly moving away from both dairy and oat milk alternatives.
Formed from yellow split-peas, Sproud has a better nutritional profile than other dairy alternatives, including oat. It’s low in sugar, high in protein, and has zero allergens.
Sproud also has a far lower environmental impact than other plant milks in terms of how it is produced. It is recognised by CarbonCloud as the milk alternative with the lowest climate impact.
Maya Jama says: "I'm really excited to become a co-owner of Sproud. There's a lot to love - the products taste amazing, and the packaging is eye-catching, too, but ultimately I like what the company stands for in terms of health and sustainability."
"The Swedish connection also really appealed to me," Jama adds. "My mum is half-Swedish and I have very happy childhood memories of summers in Sweden with my grandparents."
Sproud’s CEO Sara Berger says: “We’re delighted to welcome Maya as a co-owner, brand ambassador and advisor."
“Our aim is to significantly increase Sproud’s brand awareness in the UK and beyond, and Maya will help us further normalise plant-based choices for everyone – whether in the supermarket aisle or at the coffee shop counter.”
Sproud is currently available at Waitrose and Ocado as well as on Amazon. It is also the preferred milk alternative at Joe & The Juice.
For media enquiries, please contact press@sproud.se.
About Sproud
Sproud employs a team of 15 split between its headquarters in Malmö, Sweden, and its London office. Alongside Maya Jama, its investors include VGC Partners, a growth capital investor based in London; Findeln Holding, a Malmö-based, family-owned investment company in which Sproud co-founder Nicklas Jungberg is a majority shareholder; and Swedish investment group Dream Beverage.
About Maya Jama
Broadcaster, entrepreneur, two-time British Vogue cover star, host of last year’s Fashion Awards, and this year’s BRIT Awards 2024, Maya Jama is not only the face of global campaigns for Rimmel, Dolce & Gabbana and Self-Portrait, but she has also built a successful brand around herself through her business acumen and effortless ability to connect with her audience. The host of the popular ITV series Love Island, in addition to her fashion and style influence, Maya’s tailored approach to business and professionalism has seen her recognised in the coveted Forbes 30 Under 30 List and made her one of the most sought-after personalities in the broadcasting and fashion worlds.
