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  • Sara Berger

    CEO


    Gustav Adolfs torg 51 211 39 Malmö Sweden
    http://www.sproudglobal.com

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    Sproud launches new Matcha alt-m*lk

    8th September 2025 - LONDON: Sproud (www.sproudglobal.com), the Swedish company behind a range of pea protein-based milk alternatives, today announces the launch of ‘Matcha’, a low sugar, ready-to-drink milk alternative.The drink, made from matcha and spirulina, features Sproud’s unique foamable quality. Unlike competing alternative matcha drinks, Sproud Matcha is high in protein and low in sugar. The drink can be served both hot and cold, and 1L Sproud Matcha cartons are now available to purchase in the UK via the Sproud website.  Sara Berger, CEO of Sproud, comments: “Matcha is having

    Sproud announces B Corp Certification

    Sproud (www.sproud.uk), the Swedish company behind a range of pea-based milk alternatives, today announces that it has achieved B Corp Certification.Sproud has been verified by B Lab, the non-profit organization behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit. The certification is a major milestone in Sproud’s commitment to sustainability, accountability, and transparency in corporate protocols.  Sara Berger, CEO of Sproud, comments: “We are delighted to be verified by B Lab for

    Sproud Introduces the World’s First PEA-Based 2-in-1 Product for Cooking / Whipping!

    Sproud is back with a groundbreaking addition to its range—introducing a 2-in-1 product for cooking / whipping designed to elevate both sweet and savory creations. With 21% unsaturated fat, our new product delivers a rich yet smooth texture, effortlessly blending with any ingredient. Its neutral flavor enhances dishes without overpowering them, allowing every bite to shine. When whipped, it maintains a long-lasting, stable texture, making it an essential ingredient for all-day cafés and dessert enthusiasts. Beyond its exceptional performance, the product is designed for

    Sproud Launches ‘Barista ZERO’

    Without compromising the characteristics of its best-selling ‘Barista’ milk alternative, Barista ZERO is a new variant formulated with zero sugar. The launch is part of Sproud’s ongoing work to be ‘best-in-class’ amongst milk alternatives when it comes to health, taste, and climate impact. 07.11.24: LONDON / MALMÖ – Sproud (www.sproudglobal.com), the Swedish company behind a range of pea-based milk alternatives, today announces the launch of ‘Barista ZERO’, a sugar-free milk alternative designed to deliver exceptional taste and performance for baristas. The launch comes just days

    Maya Jama invests in plant milk Sproud

    The broadcaster and entrepreneur is now co-owner, and ambassador, of the alternative dairy brand as it continues its global expansion LONDON / MALMÖ – 29.10.2024: Swedish plant milk company Sproud today announced that award-winning British television presenter and entrepreneur Maya Jama has become an investor and co-owner of the brand.   Jama will be the face of Sproud and a strategic advisor as the brand continues its rapid growth, with consumers increasingly moving away from both dairy and oat milk alternatives.   Formed from yellow split-peas, Sproud has a better

    Sproud achieves ISO 26000 status again, remaining the only food brand to be verified

    MALMÖ, SWEDEN - 03.05.24: Sproud (www.besproud.com), the Sweden-born company behind a range of pea-based milk products, today announces that it has been re-verified according to ISO 26000, an international standard focusing on corporate social responsibility (CSR). When Sproud first achieved the certification in 2023, it was the first food company to be granted the standard, and with this re-verification, it remains the only food brand in the EU to have a verified ISO 26000 status. Sproud CEO Sara Berger comments: "We are proud to, once again, have our sustainability efforts

    Sproud brings alt-alt latte art to The London Coffee Festival as the plant-based sponsor for Latte Art Live

    London [03.18.2024] - Sproud, the Swedish company producing plant-based milk made from yellow split peas, proudly announces its sponsorship of this year's Latte Art Live at the London Coffee Festival April 11th to April 14th. Being the alternative to the alternatives, Sproud is thrilled to sponsor Latte Art Live, and to invite everyone into the alt-alt arena. Latte Art Live is an interactive zone where both professional baristas and visitors get to show off their latte art skills while interacting with the audience and inviting them on stage. Sproud will host the following latte

    Sproud recruits industry icon, Jennie Östholm as Group Marketing Manager to further amplify the Brand on Sproud’s continued growth journey.

    MALMÖ, SWEDEN - (2024.02.28): Sproud (www.besproud.com), the plant-based milk alternative company with products based on pea protein, announces the appointment of Jennie Östholm as new Group Marketing Manager. Jennie Östholm joins Sproud March 1[st] 2024 as the company expands globally and continues to grow within the plant-based industry. With an extensive background in the plant-based industry, Jennie brings valuable insights from her previous role at Oatly as a Marketing Project Manager where she led creative projects and contributed significantly to the brand's growth and

    Sproud gets national distribution in Switzerland – launching in 460 COOP stores

    The interest in Sproud's plant-based drinks continues to grow in Switzerland. Sproud is launching its Unsweetened product and expanding the availability of its Barista product at the food chain Coop in Switzerland through its distributor and partner Siradis. Sproud is now launching its product Sproud Unsweetened at the food chain Coop in Switzerland through its distributor and partner Siradis. Sproud Barista and Unsweetened was previously available in online stores, in smaller stores and chains and in cafes. With this new listing, consumers can now find Sproud on the shelves with national

    Sproud gets national distribution in Switzerland – launching in 460 COOP stores

    The interest in Sproud's plant-based drinks continues to grow in Switzerland. Sproud is launching its Unsweetened product and expanding the availability of its Barista product at the food chain Coop in Switzerland through its distributor and partner Siradis. Sproud is now launching its product Sproud Unsweetened at the food chain Coop in Switzerland through its distributor and partner Siradis. Sproud Barista and Unsweetened was previously available in online stores, in smaller stores and chains and in cafes. With this new listing, consumers can now find Sproud on the shelves with national

    FCB Coffee switches to Sproud, plant-based milk with the lowest carbon emission

    FCB Coffee is now proudly serving Sproud, a fast growing allergen free milk alternative that is healthy, high in protein and 1 ⁄ 5 of the carbon footprint of dairy milk. FCB Coffee - who have 10 stores across London and the South East - serve speciality coffee that is big on sustainability, taste and sourcing the best coffee possible from small producers. With all of their shops and kiosks in stations, they are the first premium independent coffee offering in the travel sector, meaning those on the go don’t have to compromise on quality. Sproud, started in 2018, is a dairy-alternative

    Sproud’s new go-to-market strategy leads to further European growth, increased revenue, and improved profitability

    ·Focus on European key markets has been an important driver of sustainable growth for the plant-based dairy alternative company ·New go-to-market strategy introduced during the second half of 2022 includes targeted investments and greater focus on food-service and cafe sectorsMALMÖ, SWEDEN - 06.07.23: Sproud (www.besproud.com) grew sales of its plant-based dairy alternatives made from yellow split peas in 2022 and demonstrated progress in key areas. Despite turbulence in the market affecting the FMCG sector at large, the company increased its Y-O-Y revenue by 42%. 

    Sproud becomes the first food brand in the world to receive ISO 26000 verification for its sustainability work

    MALMÖ, SWEDEN - 04.04.23: Sproud (www.besproud.com), the Sweden-born maker of plant-based dairy alternatives made from yellow split peas, today announces that it has become the first food company in the world to be verified according to ISO 26000, an international standard focusing on corporate social responsibility (CSR). The verification has been conducted by an accredited third party, VERIFY Agency of Sweden, which has reviewed Sproud’s sustainability and social responsibility efforts including through an on-site audit. As part of the verification process, Sproud has mapped out

    ”We believe in transparency to enable climate consious choices” - Sproud puts actual climate footprint on all consumer packaging

    [Powered by peas] Sproud are Changemakers with a Purpose. To challenge the current and to increase transparency in the food sector are the two driving forces behind Sproud's latest sustainability initiative - to label all its products with their actual climate footprint. Instead of using general calculations based on sector specific benchmarks which is the norm in the industry today, Sproud's climate data is based on real primary data.   Sproud was born out of ambitious ideas for sustainability, with the goal of creating a better food system - one pea-based drink at a time. As part

    Sproud first to launch plantbased vanilla drink based on Pea Protein

    [SPROUD Vanilla]     Sproud is joining the global vanilla flavour trend and introducing Sproud Vanilla, a new flavor of plant-based milk made with pea protein. Perfect for smoothies or other treats, Sproud Vanilla is a healthy and climate-friendly option that is certified by Sugarwise to have a low sugar content.     There is a noticeable desire for plant-based drinks with a vanilla flavour on the international market. Sproud is now fulfilling this demand in UK by launching Sproud Vanilla, which is the first plant-based vanilla drink made from pea protein. This product can

    Sproud makes low-carbon, plant-based milk made from yellow split peas to match the nutritional profile and taste of dairy milk

    Founded in Malmö, Sweden, Sproud (www.besproud.com) is a producer of plant-based milk, developed for environmentally conscious consumers that do not wish to compromise on the taste or nutritional content of dairy products. Through innovative use of yellow split peas, which is one of the most sustainable sources of plant-based protein, Sproud quickly became the leading provider of its kind in Sweden, after its launch in 2018.    Following the company’s successes in its native market, Sproud was launched in the UK in the summer of 2019. Since then, it has made its products

    Sproud becomes first plant-based milk brand to receive SUGARWISE certification and appoints Registered Nutritionist, Charlotte Stirling-Reed, to advise on product developmen

    [Sproud 4 ] Sproud (www.besproud.com), the Swedish startup behind a range of plant-based milk made from yellow split peas, has been certified by Sugarwise, the international certification authority for sugar claims.   The SUGARWISE certification, developed to help consumers make more informed and health-conscious decisions, marks a significant milestone for Sproud, as it becomes the first plant-based milk brand to receive it.   Sproud also announced today that it has appointed Registered Nutritionist, Charlotte Stirling-Reed, as its Nutrition Consultant to advise on the

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