Sproud Launches ‘Barista ZERO’
Without compromising the characteristics of its best-selling ‘Barista’ milk alternative, Barista ZERO is a new variant formulated with zero sugar. The launch is part of Sproud’s ongoing work to be ‘best-in-class’ amongst milk alternatives when it comes to health, taste, and climate impact.
07.11.24: LONDON / MALMÖ – Sproud (www.sproudglobal.com), the Swedish company behind a range of pea-based milk alternatives, today announces the launch of ‘Barista ZERO’, a sugar-free milk alternative designed to deliver exceptional taste and performance for baristas. The launch comes just days after Maya Jama joined Sproud as a co-owner and investor.
Sproud will debut its new 'Barista Zero' at the European Coffee Symposium on November 11th in Berlin, where it will serve as the exclusive alt-milk sponsor.
Already trusted by Joe & The Juice and leading coffee shops worldwide, Sproud has become the go-to plant-based choice for professional baristas. With Barista ZERO, Sproud raises the bar further by offering long-lasting microfoam perfect for latte art, making it an ideal option for cafés, restaurants, and home baristas.
Using a new formula, Barista ZERO offers a smooth, creamy texture with no sugar or added sweeteners. As a plant-based milk alternative, Barista ZERO consists of Sproud’s signature ingredient, yellow split peas, which provide twice the amount of protein than oat. Uncompromising in taste, Barista ZERO offers baristas a quality milk alternative with which to serve the growing number of health-conscious and dairy-free consumers.
“Our team has been working on this product for the past year, so we’re all really excited for people to finally taste it. We have a great relationship with baristas, and therefore wanted to create an uncompromising product they could rely on for all their customers,” comments Sara Berger, CEO of Sproud. “We’re confident that Barista ZERO not only meets the expectations of professional baristas, but also supports consumers increasingly seeking low-sugar alternatives in the plant-based category. As the newest product in our pea-based milk alternative lineup, Barista ZERO reinforces our commitment to manufacturing plant-based milk alternatives that balance health, taste, and environmental responsibility.”
About New ‘Barista ZERO’:
- Neutral Taste: Adds smoothness and creaminess without altering the flavour of your coffee or tea.
- High Protein Content: High in protein, and delivers twice as much protein than oat milk.
- Zero Sugar: Free from sugars and added sweeteners.
- Low Carbon Footprint: Sproud products have the lowest climate impact of any dairy or plant-based milk on the market.
- Free From Major Allergens: Made from yellow split peas and free from gluten, nuts, soy, and dairy.
- ISO 26000 Certified: Sproud is the first company in its category to achieve this standard for sustainability.
Earlier this month, Sproud announced that award-winning British television presenter and radio host Maya Jama has invested in the company. Sproud's products are sold globally, including in the UK, where it is sold in supermarkets such as Waitrose and Ocado, via its own e-commerce and on Amazon, as well as in coffee shops right across the country.
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James Lloyd / Amanda Wirhed
About Sproud
Sproud employs a team of 15 throughout its Malmö, Sweden, headquarters and additional London office. Investors include Maya Jama, VGC Partners, a growth capital investor based in London; Findeln Holding, a Malmö-based, family-owned investment company in which Sproud co-founder Nicklas Jungberg is a majority shareholder; and Swedish investment group Dream Beverage.
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