Sproud recruits industry icon, Jennie Östholm as Group Marketing Manager to further amplify the Brand on Sproud’s continued growth journey.
MALMÖ, SWEDEN - (2024.02.28): Sproud (www.besproud.com), the plant-based milk alternative company with products based on pea protein, announces the appointment of Jennie Östholm as new Group Marketing Manager. Jennie Östholm joins Sproud March 1st 2024 as the company expands globally and continues to grow within the plant-based industry.
With an extensive background in the plant-based industry, Jennie brings valuable insights from her previous role at Oatly as a Marketing Project Manager where she led creative projects and contributed significantly to the brand's growth and international expansion. Notably, she served as the first Project Manager for the creative department and played a crucial role in shaping Oatly's brand journey globally. Therefore, Jennie will play a pivotal role driving forward Sproud's global marketing efforts in this newly created role.
Sara Berger, Global CEO comments on the strategic recruitment of Jennie Östholm
“We are incredibly proud to welcome Jennie to the team. She brings strong experience from the alternative milks market as well as creative capabilities for brand growth. I am excited to see Sproud’s new brand expressions being rolled out as a part of our continued growth journey.”
Prior to joining Sproud, Jennie served as Head of Client at ad agency The Bacon Hospital, further refining her skills in brand strategy and marketing execution. In her new role at Sproud, she will lead the marketing team to amplify the brand's reach across global markets and secure a greater market share.
”Sproud has THE product to disrupt the market, Jennie says. My job is to build a brand that does justice to the product. With Oatly's brand journey as my backbone, I will be inspired by best practices, but create the Sproud expression in an alternative way."
Sara Berger
CEO
press@sproud.se
About Sproud
Sproud is headquartered in Malmö, Sweden, with an additional office in London and exports to 30 countries. The Sproud mission is simple: create plant-based products that are so good, you don’t miss dairy. The company’s investors include VGC Partners (a growth capital investor based in London), Findeln Holding (a Malmö-based, family-owned investment company in which Sproud co-founder Nicklas Jungberg is a majority shareholder) and Swedish investment group Dream Beverage.
In 2023, Sproud became the first food company on the planet to be verified according to ISO 26000, an international standard that commits companies to sustainable and socially responsible ways of doing business.
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