Sproud launches new Matcha alt-m*lk
8th September 2025 - LONDON: Sproud (www.sproudglobal.com), the Swedish company behind a range of pea protein-based milk alternatives, today announces the launch of ‘Matcha’, a low sugar, ready-to-drink milk alternative.
The drink, made from matcha and spirulina, features Sproud’s unique foamable quality. Unlike competing alternative matcha drinks, Sproud Matcha is high in protein and low in sugar. The drink can be served both hot and cold, and 1L Sproud Matcha cartons are now available to purchase in the UK via the Sproud website.
Sara Berger, CEO of Sproud, comments: “Matcha is having a moment: consumers are increasingly looking for more variety in drinks. Providing healthy plant-based alternatives is our identity, so we are thrilled to be able to add Sproud Matcha to our range and keep our customers happy from the first thing in the morning to the last thing at night.”
Matcha sales generated £38.7 million in UK retail revenue in 2024, with the market expected to double by 2030.
The announcement follows Sproud’s B Corp Certification in August, and comes after a summer in which Sproud products were listed in Sainsbury’s stores nationwide.
Sproud Matcha Ingredients:
Water, protein from pea** (2,5%), agave syrup, rapeseed oil, matcha tea powder (0,7%), acidity regulator (dipotassium phosphate), calcium carbonate, calcium phosphates, lecithin, green tea extract, spirulina extract, salt, vitamins [riboflavin, vitamin D, vitamin B12].
Sproud employs a team of 15 split between its headquarters in Malmö, Sweden, and its London office. Alongside Maya Jama, its investors include VGC Partners, a growth capital investor based in London; Findeln Holding, a Malmö-based, family-owned investment company in which Sproud co-founder Nicklas Jungberg is a majority shareholder; and Swedish investment group Dream Beverage.
