Sproud announces B Corp Certification
Sproud (www.sproud.uk), the Swedish company behind a range of pea-based milk alternatives, today announces that it has achieved B Corp Certification.
Sproud has been verified by B Lab, the non-profit organization behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit. The certification is a major milestone in Sproud’s commitment to sustainability, accountability, and transparency in corporate protocols.
Sara Berger, CEO of Sproud, comments: “We are delighted to be verified by B Lab for this certification. Achieving a score of 109.4 reinforces that we see the planet as our biggest stakeholder and our commitment to being a business that is a force for good.”
Sproud is available to UK customers in Sainsbury’s, specialty coffee shops and restaurants, via Ocado, Amazon, and Sproud’s website, as well as in Joe & The Juice stores.
Sproud products are formed from yellow split-peas, which require low water use and add nutrients back into the soil — making them one of the most sustainable sources of plant-based protein. The products have a long shelf-life, which removes the need for chilled distribution and significantly reduces wastage.
Sproud measures its CO₂ impact through every stage of its production, from the fields to store shelves. Updated on CarbonCloud daily, the company’s CO₂e/kg ranges from 0.26 to 0.38, lower than all market-leading brands in the wider plant-based milk category.
In 2023, Sproud became the first food company in the EU to be verified according to ISO 26000, an international standard focusing on corporate social responsibility (CSR).
Sproud Company Milestones
- 2018: Sproud is founded in Malmö, Sweden
- 2019: Sproud launches in the UK through select channels
- 2023: Sproud becomes the first food company in the world to be verified according to ISO 26000
- 2024: Sproud announces investment from UK personality Maya Jama
- 2025: Sproud launches in Sainsbury’s stores nationwide
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Sproud employs a team of 15 split between its headquarters in Malmö, Sweden, and its London office. Alongside Maya Jama, its investors include VGC Partners, a growth capital investor based in London; Findeln Holding, a Malmö-based, family-owned investment company in which Sproud co-founder Nicklas Jungberg is a majority shareholder; and Swedish investment group Dream Beverage.
