A public hit, exciting match racing and popular activities when Stena sums up Stena Match Cup Sweden 2015
For the sixth consecutive year, Stena was the title sponsor for the sailing event Stena Match Cup Sweden, which took place off Marstrand outside Gothenburg. Stena invested more than ever in different activities, including a ferry in Stena colours, match racing in 3D and designer products made from recycled materials.
 Stena Match Cup Sweden. Photo Kristofer Hultén |
 Stena Marstrandica. Photo Kristofer Hultén |
Stena Match Cup Sweden is the largest sailing event in Sweden and this year, public interest was enormous with large crowds watching the races. Björn Hansen won for the fourth time when he defeated Ian Williams in the final. With this victory, he made history as the only person to win Stena Match Cup Sweden four times in a row.
During the week of the competition on Marstrand, the Stena Sphere participated with a number of different activities. The first sight to meet visitors was the local ferry Lasse-Maja dressed in Stena’s colours and renamed Stena Marstrandica in honour of the occasion. On Stena Recycling’s stand, the focus was on recycling with several examples of designer products given new life thanks to recycled materials. New for this year was the much talked about 3D headset Oculus Rift on the Stena Sphere’s stand. With a virtual reality headset, visitors were able to experience an action-filled adventure on board a match racing boat.
During the week, Stena also held a large number of events and seminars for both customers and partners and Stena Fastigheter took the opportunity to invite 600 of its tenants to Marstrand to watch the races. A popular feature during the week was the Childhood Race, a special competition where a large number of artists, sports profiles and other celebrities participated for the benefit of Childhood.
“This year’s sailing week has been a great success at every level. Apart from being able to offer unusually exciting world-class match racing, it has been a fantastically festive occasion. The warm and sunny weather meant that more visitors than usual came to Marstrand, but we’re also very happy that so many of our customers and employees could take part”, says Lena Alvling, General Manager Marketing & Corporate Events, Stena Bulk AB.
“During the week, Stena invested more than ever before in different activities, seminars and exposure on our stands, all of which was very much appreciated. We also had more than 1,500 guests in the form of customers, partners and other important stakeholders at our many seminars”, adds Lovisa Andersson, Marketing & Branding, Stena Metall AB.
An Instagram competition was held in conjunction with Stena Match Cup Sweden. From the many great photos submitted, with a sailing-related theme, the winning photos chosen by the jury were:
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For more information:
Lena Alvling, General Manager Marketing & Corporate Events, Stena Bulk AB
+46 704 85 50 20, lena.alvling@stenabulk.com
Lovisa Andersson, Marketing & Branding, Stena Metall AB
+46 10 445 2021, lovisa.andersson@stenametall.se
About Stena Match Cup Sweden
Stena Match Cup Sweden is one of the largest public events in Sweden and is one of eight events in the men’s World Match Racing Tour. The weeklong event is held at the beginning of July every summer in Marstrand and attracts around 120,000 visitors every year. Stena Match Cup Sweden is arranged by GKSS, Royal Gothenburg Yacht Club, in collaboration with Brandspot. GKSS is responsible for the sports-related activities and Brandspot for the commercial rights.
www.stenamatchcupsweden.com
About the title sponsor Stena
The Stena Sphere is one of Sweden’s biggest family-owned groups of companies with businesses worldwide. The Stena Sphere’s focus lies on ferry routes, shipping, offshore drilling, property, finance, Stena Adactum plus recycling, environmental services and trading. The Stena Sphere has more than 19,000 employees and generated total revenues of SEK 56 billion. www.stena.com and www.stenametall.com
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