New onboard sales organisation at Stena Line

Stena Line establishes new organisation for onboard services Stena Line has re-structured its retail and purchasing organisation throughout the Group to meet new business demands following the abolition of duty free sales. The new situation has led to our retail shops competing directly with the diverse range of retail outlets in the domestic market place. By setting up this new retail and purchasing organisation, Stena Line will be able to compete more effectively and move its business forward in terms of retail product development. Onboard Services International Operations in the UK, Holland and Scandinavia are now represented by one international management structure called Onboard Services International. The revised organisation combines purchasing and retail sales in one organisation, thus optimizing the purchasing power of the Stena Line Group. The well-positioned management team will be able to develop all aspects of corporate retail brands for the future. "Stena Line is seriously committed to revitalising its retail activities by providing attractive shopping opportunities in retail outlets with consistent brand personality", says Claes Stigne, Director of Onboard Services International at Stena Line. New responsibilities, new positions Within the new co-ordinated retail and purchasing organisation managers on- board will have improved opportunity to develop their skills participating in a diverse international management environment. The new structure will be headed by Stuart Rourke, General Manager, Retail Shops and Logistics - based in the UK. He will have the responsibility for developing the retail brand and will report directly to the Director of Onboard Services. The senior purchasing position in the new organisation will be held by Charlie Föhrenbach, Purchasing and Retail Manager, based in Goteborg. Goteborg 18 October, 1999 Stena Line AB Åsa Lindell Byström Director of Communications For further information, please contact Åsa Lindell Byström,on tel +46 31 85 81 80 or Sue Kirk, Communications, UK on tel +44 1233 622 558. ------------------------------------------------------------ Please visit http://www.bit.se for further information The following files are available for download: http://www.bit.se/bitonline/1999/10/18/19991018BIT00130/bit0001.doc http://www.bit.se/bitonline/1999/10/18/19991018BIT00130/bit0002.pdf