Consumers skeptical about companies’ intentions - call for more and clearer information
Many people today interpret sustainability communications from companies as attempts to sell advertising. This is according to Stena Recycling’s recent report Circular Voice. To increase consumer trust, companies should provide more information about their sustainability efforts and at the same time be better at admitting mistakes. In Stena’s Circular Voice report, a majority of consumers (54%) say that companies should talk more about their environmental and sustainability work. At the same time, many of the respondents are skeptical about what is actually said on the subject. 55%