Stora Enso to sponsor renewable and circular FIS Nordic World Ski Championships 2021 in Oberstdorf

STORA ENSO OYJ PRESS RELEASE 10 September 2019 at 9.00 EEST 

Stora Enso will be the presenting sponsor for FIS Nordic World Ski Championships 2021 in Oberstdorf, Germany. The sponsorship builds on the experiences from previous ski championships to contribute to the sustainability and circularity of a large-scale sports event. The company will showcase its renewable and recyclable solutions in numerous applications.

Throughout the event, Stora Enso will increase awareness of the benefits of renewable products and innovations together with the Oberstdorf local organising committee. Stora Enso’s products made from wood fiber provide a climate-friendly and lower carbon alternative to many products made from fossil-based materials. During the World Ski Championships, a variety of products based on renewable raw materials will be available at the event, such as wood for temporary buildings and carton board for packaging.

This marks the fourth time Stora Enso will be sponsoring the Nordic World Ski Championships, having served as presenting sponsor for the 2019 event in Seefeld, Austria, and 2017 in Lahti, Finland, as well as being the main sponsor in Falun, Sweden in 2015. Stora Enso’s wood-based solutions, such as buildings, juice cartons, trays, cutleries, prize podiums and awards, further supported the sustainability of these events. Stora Enso also worked to increase the circularity of the events through recycling.

The Ski Championships in south-west Germany is an excellent opportunity for Stora Enso to be present close to its main markets. The company employs approximately 5 000 people in Central Europe.

“We are very happy to be sponsoring the FIS Nordic World Ski Championships for the fourth time,” says Stora Enso’s CEO Karl-Henrik Sundström. “Sustainability is the core of our business while operating in the circular bioeconomy. Our products substitute fossil-based products, such as plastics, and we are proud to contribute to a sustainable event with our renewable wood-based materials. Sponsoring the games is very natural for us as forests where most of the events take place are the source and core of the bioeconomy and our value chain. We have very positive experiences from the previous Nordic World Ski Championships in Austria, Finland and Sweden.”

For further information, please contact:
Ulrika Lilja
EVP, Communications
tel. +46 72 221 9228

Part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden constructions and paper. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Stora Enso has some 26 000 employees in over 30 countries. Our sales in 2018 were EUR 10.5 billion. Stora Enso shares are listed on Nasdaq Helsinki (STEAV, STERV) and Nasdaq Stockholm (STE A, STE R). In addition, the shares are traded in the USA as ADRs (SEOAY). storaenso.com 

STORA ENSO OYJ 

For further information, please contact:
Ulrika Lilja
EVP, Communications 
tel. +46 72 221 9228