Refreshed looks for Lumi
Stora Enso’s woodfree coated paper brand, Lumi, has updated its appearance. For 20 years, Lumi’s brand identity and recognition have relied heavily on its visual elements, black and white colour and round shaped logo with the brand name in it. Now the old Lumi logo has been updated and also includes an endorsement by Stora Enso. The new identity looks more modern while Lumi’s familiar black and white pattern still remains.“Lumi has got a refreshed look, still keeping the same great benefits. Lumi has set customer needs first and has modified the product range in order to meet market