Stora Enso?s Profit 2007 programme ahead of schedule

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STORA ENSO OYJ  Stock Exchange Release 26 July 2006 at 12.45

Stora Enso’s Profit 2007 programme ahead of schedule 

Stora Enso’s Profit 2007 profit improvement programme is 
proceeding ahead of schedule and the target of an improvement of 
EUR 300 million in annual pre-tax profit from mid 2007 onwards 
is expected to be exceeded. By the end of the second quarter of 
2006, a total of EUR 159 million of the targeted profit 
improvement had been achieved. The profit improvement target of 
the Profit 2007 programme is based on 2005 price and cost levels 
and is net of implementation costs. 

Stora Enso launched its Profit 2007 programme in April 2005 and 
announced details of the programme in October 2005. The aim of 
the programme is to secure better financial performance and 
long-term competitiveness in Europe. The main measures for 
achieving the profit improvement target are:

*	Reduction in production costs 
*	Reduction in support and administration costs 
*	Improvement in sales and production mix

Production costs
The target is to reduce annual production costs by EUR 160 
million. By the end of the second quarter of 2006, EUR 104 
million of annual production cost reductions had been achieved, 
mainly through:  

*	Energy-saving programmes at various mills
*	Reduced use of chemical pulp and recipe changes
*	More efficient and globally co-ordinated purchasing
*	Further optimisation of logistics

The target will most likely be exceeded by mid 2007.

Support and administration costs
The target is to reduce annual support and administration costs 
by EUR 120 million. By the end of the second quarter of 2006, 
EUR 40 million of cost reductions had been achieved through: 

*	Reorganising the sales network
*	Restructuring logistic operations
*	Cost savings in IT through standardisation, consolidation 
	and centralised procurement
*	Extending Human Resources and Accounting shared services in 
	Finland, Sweden and Germany
*	Integrating administration of various mills in Finland, 
	Sweden and Germany
*	Moving the Fine Paper management and a major part of 
	Financial Services (Treasury) operations from London to 
	Helsinki 

The target is expected to be achieved slightly later than the 
scheduled by mid 2007.

Sales and production mix
The profit improvement target to be achieved by improving sales 
and production mix is estimated to be EUR 20 million. By the end 
of the second quarter of 2006, an improvement of EUR 15 million 
in annual profit had been achieved through:  

*	Improving product portfolios at various mills
*	Better customer focus and pipeline management

The target will most likely be exceeded by mid 2007.

Personnel reductions
Reductions in personnel so far total 1 245, out of an 
anticipated 2 000 due to the programme - half of them white-
collar and half blue-collar staff, and slightly more than half 
in the Nordic countries and the rest elsewhere in Europe. 

Additionally, only 90 of the 600–700 possible personnel 
outsourcing opportunities identified have been implemented, 
mainly in Finland. “In Finland outsourcing has not proceeded as 
anticipated. Only a few of the negotiations with labour union 
regarding outsourcing have so far been concluded successfully. 
This is a disappointment for us and we will intensify our 
efforts to reach the original target. Outsourcing contracts are 
imperative for future investments in Finland,” says CEO, Jukka 
Härmälä.

Stora Enso will report on the progress of the Profit 2007 
programme semi-annually, next time in conjunction with the full 
year results.  

Asset Performance Review (APR) and mills under scrutiny
Stora Enso also launched its Asset Performance Review in April 
2005 and announced details of the programme in October 2005. So 
far the following actions have taken place:


*	Signing of the agreement to divest Pankakoski Mill in 
	Finland (July 2006)
*	Signing of the agreement to divest Celbi Pulp Mill in 
	Portugal (June 2006)
*	Divestment of Grycksbo Mill in Sweden (March 2006)
*	Divestment of Linghed Sawmill in Sweden (March 2006)
*	PM3 and PM4 at Corbehem Mill in France ceased production at 
	the end of June 2006; personnel will be reduced by 340 by 
	the end of September 2006 and by a further 60 by the end of 
	2006
*	Closure of PM1 at Varkaus Mill in Finland in December 2006 
	decided
*	Closure of Hammarby Mill in Sweden (May 2006)
*	Closure of PM31 at Stevens Point Mill in USA (March 2006)

The APR process is proceeding according to plan and the mills 
placed under scrutiny are being evaluated with reference to 
their financial performance and strategic fit within the Group. 
Decisions about the future of the mills under scrutiny will be 
announced no later than in conjunction with the third quarter 
results. 


For further information, please contact:
Jukka Härmälä, CEO, tel. +358 2046 21404
Hannu Ryöppönen, CFO, tel. +358 2046 21450
Kari Vainio, EVP, Corporate Communications, tel. +44 7799 
348 197
Keith B Russell, SVP, Investor Relations, tel. +44 7775 788 659
Ulla Paajanen-Sainio, VP, Investor Relations and Financial 
Communications, tel. +358 40 763 8767

www.storaenso.com
www.storaenso.com/investors

Stora Enso will announce its second quarter results at 13.00 
p.m. Finnish time (12.00 CET) on Wednesday 26 July 2006. 


A map of the mills that are a part of the Asset Performance 
Review is available at 
http://bmt.storaenso.com/storaensolink.jsp?imageid=press26072006
Please, copy and paste the link into your web browser. 

Previous press releases concerning Stora Enso's profit 
improvement programme available at www.storaenso.com/press:

- 21 July 2006: Stora Enso sells its Pankakoski Mill to a group 
of private investors
-8 June 2006: Stora Enso sells its Celbi Pulp Mill to Altri
-31 March 2006: Stora Enso finalises the divestment of Grycksbo 
Mill
-22 March 2006: Stora Enso Timber restarts Veitsiluoto Sawmill 
at lower production volume
-2 March 2006: Stora Enso to sell its Grycksbo and Linghed mills
-21 December 2005: Stora Enso's profitability improvement 
programmes ahead of schedule
-27 October 2005: Stora Enso creates platform for stronger 
financial performance
-23 August 2005: Stora Enso is exploring the possibility of 
selling its Grycksbo Mill
-20 June 2005: Stora Enso Timber completes negotiations with its 
personnel at Veitsiluoto Sawmill
-3 May 2005: Stora Enso Timber to start negotiations with its 
personnel at Veitsiluoto Sawmill
		

STORA ENSO OYJ




p.p.	Jussi Siitonen		Jukka Marttila

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