The revolution of souvenirs at Stockholm Arlanda Airport
The word “souvenir” is French for “memory”, and the phenomenon of buying something symbolic to take home from a journey has been around since travel first began. Today an exhibition has opened at Stockholm Arlanda Aiport, that will pay homage to the souvenir and its history. A selection of souvenirs dating from the 1960s to the present day will be on display. At the same time, a competition will be held to announce the 2013 Swedish souvenir of the year at Arlanda.
What do Swedes buy when they are abroad? A SIFO survey commissioned by Swedavia shows that the items purchased most frequently on holiday are alcohol, fashion and souvenirs. More than half, 52 per cent, of young women (ages 18-29 ) brings souvenirs from their travels.
During the month of March, a tribute will be paid to the souvenir and its history, with a special exhibition in Arlanda’s Terminal 5. Swedish trend expert Stefan Nilsson has selected souvenirs that symbolise what people liked to bring home in the 1960s, 1970s, 1980s, 1990s and 2000s. In connection with the exhibition, the ‘2013 Souvenir of the year’ at Arlanda will be named.
“The exhibition illustrates how the souvenir has evolved over the past 50 years. Many international visitors at Arlanda buy traditional souvenirs to bring home. By announcing the Swedish souvenir of the year, we want to highlight the selection and broadness of items from well-known Swedish designers available at the airport. These are the modern Swedish souvenirs of today, that are a complement to the classic souvenirs as Viking helmets and Dala horses,” says Roel Huinink, Managing Director at Arlanda Schiphol Development Company, responsible for retail, F&B and commercial services at Stockholm Arlanda and Gothenburg Landvetter airports.
The competition to select the ‘Souvenir of 2013’ at Arlanda runs from March 11 to April 14. To take part in the competition, go to www.arlandaairport.se.
For more information
Roel Huinink, MD ASDC (Arlanda Schiphol Development Company), +46 70-996 28 70
E-post: roel.huinink@asdc.se
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