The Swedish Forest Industries Federation introduces Swedish Wood

The Swedish Forest Industries Federation brings all its activities relating to the promotion of wood, wood products and wood construction together under the name Swedish Wood. In Sweden, it will be known as Svenskt Trä (Swedish for “Swedish Wood”).“We have significant depth and breadth of expertise in wood marketing within our business”, says Jan Söderlind, director of the international wood programme at Swedish Wood. “Now we have a clear brand for our external communications to ensure our contribution is fully recognised.” Swedish Wood’s goal is to increase the use of wood in Sweden and