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Swedish Match develops, manufactures, and sells quality products with market-leading brands in the product segments Smokefree, Cigars, and Lights. Production is located in seven countries. Some of its well-known brands include: General, Longhorn, ZYN, Game, Red Man, Fiat Lux, and Cricket.

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Updated notice: Notice to the Extraordinary General Meeting in Swedish Match AB (publ)

The notice contains a corrected typing error regarding the last day for notification of participation to the Extraordinary General Meeting.At the request of Philip Morris Holland Holdings B.V., corporate registration number 20028955 ("Philip Morris"), which after completion of the public takeover offer to the shareholders of Swedish Match AB (publ), corporate registration number 556015-0756 (“Swedish Match” or the “Company”) holds more than 90 percent of all the shares and votes in Swedish Match, the shareholders of the Company are hereby convened to an Extraordinary General Meeting to be

Notice to the Extraordinary General Meeting in Swedish Match AB (publ)

At the request of Philip Morris Holland Holdings B.V., corporate registration number 20028955 ("Philip Morris"), which after completion of the public takeover offer to the shareholders of Swedish Match AB (publ), corporate registration number 556015-0756 (“Swedish Match” or the “Company”) holds more than 90 percent of all the shares and votes in Swedish Match, the shareholders of the Company are hereby convened to an Extraordinary General Meeting to be held on Monday, January 16, 2023 at 11.00 CET at Sveavägen 44, Stockholm. Proposed agenda 1.  Opening of the General Meeting and

Swedish Match AB applies for delisting

Philip Morris Holland Holdings B.V. (“PMHH”), an affiliate of Philip Morris International Inc., declared the public offer for Swedish Match AB (“Swedish Match” or the “Company”) unconditional on November 7, 2022. PMHH controls more than 90 percent of the shares in Swedish Match and has initiated squeeze-out proceedings in respect of the remaining shares in the Company. The Board of Swedish Match has today resolved to apply for delisting of the Company’s shares from Nasdaq Stockholm. The last day of trading in the Company’s shares on Nasdaq Stockholm will be announced as soon as the

Interim Report January – September 2022

Highlights for the third quarter · Continued momentum for the US smokefree business and the strong USD drove sharp increases in Group sales and earnings. Other businesses of the Group faced tough comparisons and some challenging market conditions.   · Group sales increased by 21 percent to 5,782 MSEK (4,778). In local currencies, Group sales increased by 5 percent for the third quarter. · Group operating profit increased to 2,400 MSEK (2,075). · Operating profit from product segments increased by 15 percent to 2,412 MSEK (2,099). In local currencies, operating profit from

Statement by the Board of Directors of Swedish Match AB in relation to the increased public cash offer by Philip Morris Holland Holdings B.V.

The Board of Directors of Swedish Match AB recommends that the shareholders of Swedish Match accept the increased offer.Background This statement is made by the Board of Directors (the “Board”) of Swedish Match AB (publ) (“Swedish Match” or the “Company”) pursuant to Section II.19 of Nasdaq Stockholm’s Takeover Rules (the “Takeover Rules”). On May 11, 2022, Philip Morris Holland Holdings B.V. (“PMHH”), an affiliate of Philip Morris International Inc. (“PMI”), announced a recommended public offer to the shareholders of Swedish Match to tender all shares in Swedish Match to PMHH (the “

Comment to corrected insider trade reporting by the Chairman of the Board

The Chairman of the Board, Conny Karlsson, has corrected the reporting which today was mistakenly made to the Swedish Financial Supervisory Authority regarding a sale of his shareholding in Swedish Match. The background to the mistake is the Chairman’s instruction to his bank to accept the public offer from Philip Morris in respect of his shares in Swedish Match. Such acceptance of the offer may be withdrawn at any time until the expiry of the acceptance period in accordance with the terms of the offer and Swedish Takeover Regulation. An acceptance of the offer should only be reported if

Half Year Report January – June 2022

· Group sales and operating profit increased strongly on the back of continued solid momentum for the US smokefree business and currency tailwind. · Group sales increased by 23 percent to 5,561 MSEK (4,505). In local currencies, Group sales increased by 11 percent for the second quarter. · Group operating profit increased to 2,227 MSEK (1,956). · Operating profit from product segments increased by 14 percent to 2,271 MSEK (1,988). In local currencies, operating profit from product segments[1)] increased by 1 percent for the second quarter. · In local currencies, operating profit

Swedish Match AB (publ) share capital

In accordance with the resolution at the Annual General Meeting on April 27, 2022, Swedish Match AB (publ) has cancelled 55,000,000 repurchased treasury shares.The share capital of 13,559,080.98 SEK remains unchanged, since, simultaneous with the resolution to reduce the share capital by means of withdrawal of repurchased treasury shares, it was resolved to increase the share capital by a transfer from non-restricted shareholders’ equity to the share capital (bonus issue). Thereby the share capital was restored to its balance prior to the reduction, without the issuing of any new shares.

Interim Report January – March 2022

Highlights for the first quarter · Sales and operating profit from product segments increased on the back of continued strong momentum for the US smokefree business. · Group sales increased by 10 percent to 4,892 MSEK (4,455). In local currencies, sales increased by 2 percent for the first quarter. · Operating profit from product segments increased by 1 percent to 2,115 MSEK (2,092). In local currencies, operating profit from product segments[1)] decreased by 7 percent for the first quarter. · Within the Smokefree segment, ZYN nicotine pouches in the US continued to gain market

Statement by the Board of Directors of Swedish Match AB in relation to the public cash offer by Philip Morris Holland Holdings B.V.

The Board of Directors of Swedish Match AB recommends that the shareholders of Swedish Match accept the offerBackground This statement is made by the Board of Directors (the “Board”) of Swedish Match AB (publ) (“Swedish Match” or the “Company”) pursuant to Section II.19 of Nasdaq Stockholm’s Takeover Rules (the “Takeover Rules”). Philip Morris Holland Holdings B.V. (“PMHH”), an indirect wholly-owned subsidiary of Philip Morris International Inc. (“PMI”), has today announced a public cash offer to Swedish Match’s shareholders to transfer their shares in Swedish Match to PMHH (the “

Swedish Match Annual General Meeting 2022

Major items approved by today’s Annual General Meeting include: · A dividend of 1.86 SEK per share to be paid in two equal instalments of 0.93 SEK per share · Mandate to repurchase up to 10 percent of all shares in the Company · Withdrawal of 55,000,000 repurchased company shares with a simultaneous bonus issue without issuing any new shares · Mandate to resolve on the transfer of shares in the Company and to issue new shares · Election of a new Board Director, Sanna Suvanto-Harsaae, and of Deloitte AB as auditorAt the Annual General Meeting of Swedish Match AB (publ) on

Notice to the Annual General Meeting of Swedish Match AB (publ)

The shareholders of Swedish Match AB (publ), Reg. No. 556015-0756, are hereby notified of the Annual General Meeting (AGM) to be held on Wednesday, April 27, 2022. In light of the COVID-19 pandemic, the AGM will be conducted pursuant to so called mail-in procedures, meaning that no shareholders will attend the AGM in person or through proxy. Instead, shareholders can participate in the AGM by voting and submitting questions in advance pursuant to the instructions described below.In order to participate in the AGM, a shareholder must a. be registered in the register of shareholders

Swedish Match provides update on plans for separation of its cigar business

On September 14, 2021, Swedish Match announced its intention to separate its cigar business via a spin-off to shareholders and a subsequent listing on a US national securities exchange. The separation was initially expected to be completed in the second half of 2022, at the earliest. While the Board of Swedish Match still has the strategic intent to separate the cigar business, and views this as a move that would further enhance the prospects for Swedish Match’s US smokefree business, as well as for its US cigar business, the Board has today decided to suspend the preparations for the

New member proposed for Swedish Match Board of Directors

At the upcoming Annual General Meeting (AGM) on April 27, 2022, the Nominating Committee will propose the election of Sanna Suvanto-Harsaae as a new member of the Swedish Match Board of Directors.Sanna Suvanto-Harsaae has experience across a number of industries, notably in the areas of consumer and B2B2C for fast moving consumer goods, logistics, e-commerce and service supply. The Nominating Committee has made particular note of Sanna Suvanto-Harsaae’s broad industry knowledge and board experience in Nordic listed companies. Sanna Suvanto-Harsaae has long experience of non-executive

Full Year Report January – December 2021

Highlights for the full year and the fourth quarter · Record full year sales and operating profit with double-digit growth in both revenues and earnings in local currencies across all product segments. · Impressive performance for the Smokefree product segment with strong growth in both the US and Scandinavia. Growing demand for natural leaf cigars drove the robust full year local currency financial performance for the Cigars product segment. Strong underlying performance for the Lights product segment. · Strong financial performance in the fourth quarter driven by Smokefree with

Interim Report January – September 2021

Highlights for the third quarter · Record sales with year-on-year revenue growth across product segments, despite comparing to a prior year quarter with elevated demand for certain product lines. · In local currencies, sales increased by 10 percent for the third quarter. Reported sales increased by 9 percent to 4,778 MSEK (4,400). · Record operating profit from product segments, in spite of continued ramp-up in spending behind growth opportunities for smokefree products. · In local currencies, operating profit from product segments[1)] increased by 2 percent for the third

Swedish Match announces planned separation of its cigar business

Swedish Match today announced that it intends to separate its cigar business via a spin-off to shareholders and to completely exit the manufacturing of combustible tobacco products. Swedish Match has initiated preparations for a separation and a subsequent listing on a major US securities exchange, with a final decision on execution subject to various considerations. The separation is expected to be completed during the second half of 2022, at the earliest.For more than 20 years, Swedish Match has been a pioneer in the transformation of its business model away from combustible tobacco,

Half Year Report January – June 2021

Highlights for the second quarter · Double-digit sales and operating profit growth across all product segments in local currencies. · In local currencies, sales increased by 19 percent for the second quarter. Reported sales increased by 9 percent to 4,505 MSEK (4,133). · In local currencies, operating profit from product segments[1)] increased by 27 percent for the second quarter. Reported operating profit from product segments increased by 15 percent to 1,988 MSEK (1,731). · For the Smokefree product segment, continued momentum for ZYN in the US drove the financial performance.

Change in number of shares and votes in Swedish Match AB (publ)

In May, the number of shares and votes in Swedish Match AB (publ) increased as a result of the share split (ratio 10:1) that was resolved by Swedish Match AB’s Annual General Meeting on April 13, 2021, through which each existing share was divided into ten shares.As of May 31, 2021, the total number of shares in the Company amounts to 1,580,000,000 shares (previously 158,000,000 shares). The share capital of 389,515,417.20 SEK remains unchanged. At the time of the publication of this press release, Swedish Match holds 8,602,380 shares in treasury.

Swedish Match AB (publ) share capital and total number of shares as well as implementation of share split

In accordance with the resolution at the Annual General Meeting on April 13, 2021, Swedish Match AB (publ) has cancelled 4,200,000 repurchased treasury shares. As previously communicated, the Annual General Meeting also resolved in favor of a split of the Company’s shares whereby each existing share of the Company is divided into ten shares (ratio 10:1).The share capital of 389,515,417.20 SEK remains unchanged, since, simultaneous with the resolution to reduce the share capital by means of withdrawal of repurchased treasury shares, it was resolved to increase the share capital by a transfer

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