New member proposed for Swedish Match Board of Directors

At the upcoming Annual General Meeting on May 2, 2011, the Nominating Committee of Swedish Match AB will propose the election of Joakim Westh to the Swedish Match Board of Directors.Joakim Westh is currently working as a management consultant and is an owner in two companies, Absolent AB and EMA Technology AB. Between 2004 and 2009, Westh has had extensive experience in strategy and operational excellence at LM Ericsson AB. In his role as Senior Vice President, Head of Group Function Strategy and Operational Excellence, Westh had the overall responsibility for Ericsson’s strategy, long term