Annual General Meeting of Swedish Match AB (publ)

The shareholders of Swedish Match AB are hereby notified of the Annual General Meeting of Shareholders to be held on Wednesday, 2 May, 2012 at 16.30 (CET) at Hotel Rival, Mariatorget 3, Stockholm, Sweden.The Board of Directors proposes an increased dividend to 6.50 SEK per share. The proposed record date for entitlement to receive a cash dividend is 7 May, 2012. The Board of Directors proposes that it be authorized to decide on the acquisition, on one or more occasions prior to the next Annual General Meeting, of a maximum of as many shares as may be acquired without the Company’s