FDA issues a response to application from Swedish Match
Swedish Match was informed earlier today by the FDA that General Snus will not, for the time being, be designated as a Modified Risk Tobacco Product - MRTP. The FDA did, however, outline the process forward and encouraged Swedish Match to continue its efforts to seek modified risk status for General Snus. Swedish Match interprets their position as wanting to further discuss on how to best communicate a modified risk message to the general public.FDA/CTP has stated: “While the FDA is not authorizing modified risk orders for these products at this time, our guidance to the company will enable