Swedish Match intends to appeal the decision by the Swedish Patent and Market Court

During 2012, Swedish Match initiated a standardized labelling system in its own snus coolers placed in stores at no cost to the retailers.The ambition with the labelling system was to make an orderly and transparent presentation of snus products in the coolers. Such practice is commonly used for other consumer goods. Both Swedish Match’s and the competitors’ products were to be presented in Swedish Match’s coolers in a standardized manner communicating brand, taste, format and price. Swedish Match’s intention was that the retailers were free to decide themselves whether to use the labels or