Swedish Match acquires V2 Tobacco
Swedish Match has acquired V2 Tobacco, a privately held smokeless tobacco company, primarily active in Europe. V2 Tobacco is headquartered in Silkeborg, Denmark.· Solid growth in the modern chewing tobacco segment, with chew bags · Active and growing in many markets, notably in Denmark, Germany as well as on-line, with a small but dynamic presence in Scandinavian markets outside of Denmark · Main brands include Thunder, Offroad, and Phantom (chew bags and snus) · Production in Silkeborg, Denmark · Annual turnover in the range of 160 MSEK, and approximately 60 employees (FTE)