Swedish Wood appoints new Director
April 1 marks the start of Mathias Fridholm’s tenure as Director of Swedish Wood, part of the Swedish Forest Industries Federation. Having previously worked at SCA, Mathias is taking over the leadership of Swedish Wood with the ambition of achieving an even greater breakthrough for architecture and interior design in renewable materials.
“It will be very exciting to lead Swedish Wood at a time when more and more people are seeing wood as the answer to questions about the climate, housing and employment. I am in no doubt that wood from Sweden is the best material choice,” says Mathias Fridholm, newly appointed Director of Swedish Wood.
“I’m extremely pleased to have recruited Mathias to head up a key part of our organisation. His experience, not least on the international stage, will be invaluable. Wood construction is the engine for growth in the global bioeconomy. The greater the use of renewable raw materials in apartment blocks, bridges and furniture, the greater their use in packaging and clothing, too,” says Carina Håkansson, CEO of the Swedish Forest Industries Federation.
Mathias spent 19 years at SCA, 12 of them in Asia, where he developed sales of Swedish wood products in China and South-East Asia. His work in China focused on building up a brand around Swedish wood and explaining why it stands out from other materials, other timbers and other countries’ raw material.
“I look forward to supporting the member companies in their work, in Sweden and abroad. 70 percent of Swedish sawn wood products are exported, and there are many interesting growth markets” says Mathias.
Over the coming years, Swedish Wood will continue to invest a lot of time on research, standardisation, digitalisation and sustainability issues, under the leadership of Mathias Fridholm.
For more information:
Mathias Fridholm, Director, Swedish Wood
+46 8 762 79 82, mathias.fridholm@swedishwood.com
Press contact:
Camilla Carlsson, Director of Communications, Swedish Wood
+46 8 762 79 65, camilla.carlsson@swedishwood.com
Lisa Alexandersson, Publisher, Swedish Forest Industries Federation
+46 8 762 72 31, lisa.alexandersson@skogsindustrierna.se
Swedish Wood
+46 8-762 72 60
info@swedishwood.com
Swedish Wood’s aim is to increase the size and value of the market for Swedish wood and wood products in construction, interior design and packaging. Through inspiration, information and education, we promote wood as a competitive, renewable, versatile and natural material. Swedish Wood also lobbies on behalf of its members on key industry and trade issues.
Swedish Wood represents the Swedish sawmill industry and is part of the Swedish Forest Industries Federation. In addition, Swedish Wood represents the Swedish glulam and packaging industries, and collaborates closely with Swedish builders’ merchants and wholesalers of wood products.
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