Swedish Wood appoints new Director
April 1 marks the start of Mathias Fridholm’s tenure as Director of Swedish Wood, part of the Swedish Forest Industries Federation. Having previously worked at SCA, Mathias is taking over the leadership of Swedish Wood with the ambition of achieving an even greater breakthrough for architecture and interior design in renewable materials.“It will be very exciting to lead Swedish Wood at a time when more and more people are seeing wood as the answer to questions about the climate, housing and employment. I am in no doubt that wood from Sweden is the best material choice,” says Mathias
