Rick Sammon’s Creative Visualization for Photographers

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A proven methodology for turning snapshots
into extraordinary shots.

The difference between seeing and looking is essential—much like the difference, in music, between hearing and listening. In Creative Visualization, master photographer and photo educator Rick Sammon presents his proven methodology for creative digital photography. His signature inspiring and motivating approach opens creative avenues for photographers in a variety of genres.

With easy-to-follow examples, including visual examples of "photo failures" side-by-side with successful ones, Sammon shows you how simple changes—with visualization, composition, post-processing, and more—can mean the difference between a snapshot and a great shot. This book, illustrated with more than 300 of Rick’s photographs, includes invaluable information about exposure, composition, subject choice, lighting, mood, and depth.

“HEY RICK. What’s your f-stop?” That is the question I get asked most on my photo workshops. I reply, with a smile, “My friend. What is your creative vision?” That’s the much more important question.

— Rick Sammon, Author

Author Bios:

Award-winning photographer Rick Sammon is a man on a mission – a mission to make learning digital image-making fun, creative, exciting and rewarding. He has published 36 books (including seven children’s books), offers 11 iPad and iPhone apps, and has more than a dozen online classes. He is a regular columnist for Digital Photo and Adventure Collection.com. Rick hosts inspirational, photography and Photoshop shows on kelbytraining.com, and runs more than a dozen photography workshops and presentations around the world each year. Rick was named on of the best photographers by Squarespace.com and one of the best travel photographers by Chillisauce.com. He reaches his wide audience of photo enthusiasts through his blog, books, how-to videos, iPhone and iPad apps, the Digital Photo Experience podcast and an expanding following (almost a million total at the time of this publication) on social media. He also presents at Photoshop World. He is also a Canon Explorer of Light, a Westcott Top Pro Elite, Lexar Pro, and a x-rite Coloratti. See www.ricksammon.com for more information.

Visit the book page at: http://bit.ly/SammonCreativeVis
9781138807358 | $34.95 / £20.99 in paperback | April 2015

For more information and to request a review copy please contact:
Sloane Stinson, Marketing Manager, Focal Press
Tel: 858-945-0615 | Email: sloane.stinson@taylorandfrancis.com

Marketing Manager, Focal Press
Tel: 760-294-8758 | Email: sloane.stinson@taylorandfrancis.com

Focal Press has been a leading publisher of Media Technology books for 75 years. We provide essential resources for professionals and students in many areas including: film and digital video production, photography, digital imaging, graphics, animation and new media, broadcast and media distribution technologies, music recording and production, mass communications, and theatre technology. For information about Focal Press visit www.focalpress.com.

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