Study of Social Media Finds Stigma around Public Transit Services, Points towards Change
In a new study from the Journal of the American Planning Association, author Lisa Schweitzer surveys over 60,000 tweets to find that American public transit services attract more ill will and negative commentary on Twitter than other public services and government agencies.
The article has been discussed in pieces in Wired and The Washington Post. Schweitzer concludes that transit agencies can improve their image by proactively engaging on social media to decrease stigma around public transit:
“Agencies using Twitter to chat with users about their experiences or new service also have statistically significantly more positive sentiments expressed about them on social media.”
Schweitzer’s study can be accessed for free here: http://www.tandfonline.com/doi/full/10.1080/01944363.2014.980439
About Journal of the American Planning Association
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For more than 70 years, the quarterly Journal of the American Planning Association (JAPA) has published research, commentaries, and book reviews useful to practicing planners, policymakers, scholars, students, and citizens of urban, suburban, and rural areas.
JAPA publishes only peer-reviewed, original research and analysis. It aspires to bring insight to planning the future, to air a variety of perspectives, to publish the highest quality work, and to engage readers.
JAPA is interested in manuscripts that examine historical or contemporary planning experience, broadly defined, in domestic or global contexts.
© 2014 Thomson Reuters, 2013 Journal Citations Report® ranks Journal of the American Planning Association in the Urban Studies and Planning & Development categories with an impact factor of 1.489.
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