TELE2 APPOINTS NEW EXECUTIVE VICE PRESIDENT SALES & MARKETING

Stockholm – Tele2 AB, (“Tele2”), (Stockholmsbörsen: TEL2A and TEL2B), the leading alternative pan-European telecommunications company, today announced that Anders Olsson, currently Market Area Director Central Europe and CEO of Tele2 Germany, is appointed Executive vice President Sales & Marketing.

Anders Olsson has been employed by Tele2 since 1997 and has held the positions of Marketing Director of Tele2 Italy and Marketing Coordinator on a group level, as well as his current position as Market Area Director Central Europe. Anders Olsson will replace Fredrik Berglund, who has chosen to leave Tele2 for family reasons. Lars-Johan Jarnheimer, President and CEO of Tele2, comments; “Anders Olsson has been in the company for nine years and his broad and successful marketing and sales skills will be a great advantage to us in our work to further strengthen Tele2’s position in Europe. Fredrik Berglund, who has held the position only for a short period after having been Market Area Director for our Nordic operations, leaves Tele2 for family reasons, which we respect. We would like to take the opportunity to thank Fredrik for his great contributions and for having been part of the team that has made Tele2 Europe’s leading telecom operator.” CONTACTS Lars-Johan Jarnheimer, Telephone: + 46 8 562 640 00 President and CEO, Tele2 AB Håkan Zadler, Telephone: + 46 8 562 640 00 CFO, Tele2 AB Dwayne Taylor, Telephone: + 44 20 7321 5038 Lena Krauss, Telephone: + 46 8 562 000 45 Investor enquiries Visit us at our homepage: http://www.Tele2.com