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EXCLUSIVE! Interview with Anam Naseer

Article by Estelle PulestonLink to interview here  New designers are appearing almost daily, but every now and then one will come along whose designs are that little bit more unique than the rest and who still manages to bring something fresh and new to an ever-changing industry. Anam Naseer, Pakistan-born graduate of Liverpool John Moores University, is one such designer. For her, fashion is about more than just having some fun – “…clothing has a purpose. You have to wear it…. You have to be artistic but commercial at the same time” – which

EXCLUSIVE! Interview with designer Estelle Puleston

Article by Upaul ChowdhuryLink to the interview  For an individual who had no real motivation to embrace fashion as a career, designer Estelle Puleston has established her lingerie brand, Esty Lingerie successfully in a short space of time. Estelle is also a fantastic fashion writer and has been with us at TellusFashion for a while now. When it comes to choosing between the two professions however, fashion design triumphs. “I love writing about fashion, and write for a number of sites, but the design ideas going round in my head never stop!

Get FREE PR advice from Rouge Noire PR

Get free PR advice from Rouge Noire PR  TellusFashion attended a fashion PR workshop hosted by Rouge Noir PR and we picked up some great advice for designers:•Set out a PR plan and evaluate it and how well it worked at the end.•If you have an article published from a press release, stay in touch with the magazine or website who published it. Thank them for the article.•Always know the publication you’re sending a press release to. If it’s a blog, approach them as a reader of their blog.•If you host a press day, pick a theme that

Back to the Future: Revisiting the past for inspiration

Back to the Future: Revisiting the past for inspiration  Article by Kate VineThe influences upon fashion designers are endless, from nature to literature to feminism. New collections can reflect the contemporary arts, the current social dilemmas or even global obsessions; Mad Men brought the curvaceous woman back to runway whilst the vampiric craze instigated the return of gothic drama. The ultimate aim of fashion is to push forward, innovate and bring something new into the cultural arena. And yet, it seems to the greatest inspiration of

A Victorian Charm: Eyola Collection

A Victorian Charm: Eyola Collection  Article by Abigail Phillips.It seems that this fall will see the return of Victorian charm as it made its debut at New York Fashion Week last month. Leading designers such as Marc Jacobs and Vera Wang embraced this trend by reverting to the century’s iconic frivolousness with high neck collars, antique lace, structured silhouettes and exaggerated shoulders, all given with a modern 21st century twist to their A/W’11 collections. The Victorian trend is something one Tellusfashion designer knows all too

EXCLUSIVE! Interview with Maria Stalhandske

EXCLUSIVE! Interview with Maria Stalhandske    Article by Jennifer Scott After watching a television programme about a young fashion designer, Maria Stalhandske has always aspired to break into the fashion industry. She says: “I was 15 years old at the time and since then my dream has always been to work as a fashion designer.” After many years of friendship the talented designer formed a partnership with Roja Shams in 2009 and since then they have worked as a dynamic duo. While Roja finished a degree in International

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