The Balancing Act® airing on Lifetime Aims for Firearm Safety

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Springfield Armory Takes Center Stage on November 27th Show; Walkers Shortbread and Wright Medical Technology Complete Morning Show Line-Up

(Pompano Beach, FL – CISION – November 21, 2013) Popular morning show The Balancing Act® airing on Lifetime® TV welcomes one of the hottest names in firearms and gun safety to the show on Wednesday, November 27th at 7:00 a.m. (ET/PT). Make sure to tune in as The Balancing Act hosts help jump start the day with animated conversation, lively demonstrations and trusted information to empower a woman’s life. This show will re-air December 4, 2013.

Don’t miss this featured segment taking center stage on The Balancing Act:

-          Aiming for Firearm Safety with Springfield Armory

Did you know that gun ownership is on the rise? Women are ready to take aim whether for protection or sport. Dawn Wehunt, from gun manufacturer Springfield Armory USA, sits down with Host Danielle Knox at The Balancing Act’s Road Tour to help women arm themselves with safety information about firearms. Learn why women are purchasing their own firearms, what safety features to look for and what resources are available for proper training. Springfield Armory has a history of producing quality firearms that dates back to the 1700’s, and unveils its new XDS line gun tailored especially for women during this segment. Arm yourself with knowledge by going to: www.springfieldarmory.com.

And back by popular demand, these segments complete the line-up:

-          Designer Desserts…From Traditional to Trendy with Walkers Shortbread http://www.walkersus.com

-          Help for Hammertoes with Wright Medical Technology http://www.mitoe.com

About The Balancing Act® airing on Lifetime Television

Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple - the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings at 7:00 am (ET/PT) airing on Lifetime television. For additional information or to view a segment visit: www.thebalancingact.com

For more information regarding O2 Media Inc. Branded Entertainment, Product Placement and TV Brand Integration go to: http://o2mediainc.com/Pages/187/Branded-Entertainment

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O2 Media, Inc.

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