The Balancing Act® airing on Lifetime TV Talks Firearms, Fresh Pickles, Fighting Insomnia, Bra Fitting, and EPI

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Springfield Armory, Bubbies of San Francisco, Chantelle Group, Pernix Therapeutics and AbbVie Inc. Take Center Stage on March 11th Show

(Pompano Beach, FL – CISION – March 10, 2014) Popular morning show The Balancing Act® airing on Lifetime® TV welcomes some of the hottest names in firearms, fermented foods, sleep control, bras, and pancreas pain to the show. Make sure to tune in on Tuesday, March 11th at 7:00 a.m. (ET/PT) as The Balancing Act hosts help jump start the day with animated conversation, recipe ideas and trusted information to empower a woman’s life.

Don’t miss these featured segments taking center stage on The Balancing Act:

  • Flattering Foundations with Chantelle Paris

Even though they may not be seen, the wrong bra can ruin a look and the right bra can make all the difference. When women wear the right size, they feel better about themselves, feel comfortable and their clothes looks more flattering. Join Sandra Kaplan, the bra fit expert from French Lingerie brand Chantelle Paris and several models who will show the “before” and “after” difference in what the right bra size and style can do. http://us.chantelle.com/en

  • More than Meets the Eye - Bubbies Pickles

Fermentation was used by man to preserve food over 3,000 years ago, but what many people don’t know is that the process helps preserve the health benefits giving us low-calorie and healthy snacks that can aid digestion. John Gray, CEO of Bubbies of San Francisco joins our host in the Balancing Act kitchen to showcase their fresh and naturally fermented pickles and give viewers ideas on creative ways to add them to everyday recipes. www.bubbies.com

  • Females and Firearms – A Growing Trend with Springfield Armory

Women are turning to firearms for protection whether they are single, living with family or in a relationship as well as for sport. It is socially acceptable for women to have a weapon and they are taking advantage of it. In episode three of a four-part mini-series, Springfield Armory’s Dawn Wehunt and Kippi Leatham will talk about gun safety for women, and the ins and outs of owning a firearm. www.springfield-armory.com

  • Solution to Insomnia Struggles with Pernix Therapeutics

70 million people in the US struggle with insomnia, and without enough sleep, people are more prone to suffer from a rash of health issues. Dr. Thomas Roth, Director of the Sleep Disorders and Research Center at the Henry Ford Hospital will join the show to talk about Sleep maintenance insomnia and offer insights to this common problem. http://www.silenor.com/

  • Behind the Mystery of Exocrine Pancreatic Insufficiency with AbbVie Inc.

EPI or Exocrine Pancreatic Insufficiency is a condition affecting the pancreas. EPI is the inability of the pancreas to produce enzymes that help in the digestion (breakdown) of food. Join gastroenterologist Doctor Bob Etemad whose mission is to educate and build awareness about EPI. A patient dealing with the condition will also lend her perspective on the topic in this Behind the Mystery series segment. www.identifyepi.com www.abbvie.com

About The Balancing Act® airing on Lifetime Television

Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple - the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings at 7:00 am (ET/PT) airing on Lifetime television. For additional information or to view a segment visit: www.thebalancingact.com

For more information regarding O2 Media Inc. Branded Entertainment, Product Placement and TV Brand Integration go to: http://o2mediainc.com/Pages/187/Branded-Entertainment

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