The Balancing Act® airing on Lifetime TV Welcomes American Regent, Inc. to Show

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American Regent Inc. in partnership with Vifor Pharma to talk about understanding Iron Deficiency, Anemia and Treatment Options

(Pompano Beach, FL – CISION – August 19, 2013) – Popular morning show The Balancing Act® airing on Lifetime TV welcomes American Regent Inc. to the show. The company will be making its appearance on an upcoming “Health Matters” segment slated to air in December 2013 in conjunction with Iron Deficiency Awareness Month.

A representative for American Regent Inc. will join The Balancing Act® to talk about their commitment to creating awareness as well as understanding about iron deficiency, anemia and treatment options. They will help educate viewers about the signs and symptoms of iron deficiency, specifically in women and people with GI issues.

“We look forward to having American Regent Inc. come on our show to educate our viewers about iron deficiency, discuss who is at increased risk, and encourage those with symptoms not to suffer in silence as there’s treatment available,” says Doug Campbell, Executive VP of Programming for The Balancing Act® airing on Lifetime TV.

To learn more, please visit: http://www.americanregent.com

and http://anemiainwomen.com.

About The Balancing Act® on Lifetime Television

Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple -- the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show The Balancing Act® weekday mornings on Lifetime television at 7 am (ET/PT).

For additional information or to view a segment visit: www.thebalancingact.com

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O2 Media, Inc.

pamela@o2mediainc.com

(954) 691-1102

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