The Balancing Act® airing on Lifetime TV Welcomes eb5 Corporation to Show

eb5 joins “Eye on Beauty” programming line-up to educate viewers on the importance of a skin care regimen

(Pompano Beach, FL – CISION – September 25, 2013) – Popular morning show The Balancing Act® airing on Lifetime TV is pleased to announce that eb5 Corporation – makers of the eb5 skincare system – has joined the “Eye on Beauty” programming line-up. The company will be making its appearance in a segment in early 2014.

Donna Heldfond, CEO of the 5 generation family brand, will join The Balancing Act® to educate viewers about the importance of a skincare regimen on both the preventative and restoration side, and talk about the rich history of the brand and how it got started in an apothecary.

“We’re looking forward to having Donna introduce eb5 to our Balancing Act viewers who are always interested in learning how to take better care of their skin”, said Doug Campbell, Executive VP of Programming for The Balancing Act® on Lifetime TV.

For more information on eb5, please visit: http://www.eb5.com.

About The Balancing Act® on Lifetime Television

Now in its 6th year, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple -- the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can watch America’s premier morning show The Balancing Act® weekday mornings on Lifetime television at 7 am (ET/PT).

For additional information or to view a segment visit: www.thebalancingact.com

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