The Balancing Act® Gets Crafty with Big Shot; Offers Guide to Bone Health on Lifetime TV

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Mission Pharmacal, Sizzix, Take Center Stage on Upcoming Show hosted by Julie Moran

(Pompano Beach, FL – CISION – May 20, 2013) Popular morning show The Balancing Act® welcomes some of the hottest names in the crafting world and osteoporosis information to their show airing on Tuesday, May 21st at 7:00 a.m. (ET/PT) on Lifetime TV. Make sure to watch as Julie Moran helps jump start the day with animated conversation, personalized craft demonstrations, and great information to balance and empower a women’s life.

Don’t miss this line-up taking center stage on The Balancing Act:

-          Busy Girl Guide to Bone Health with Mission Pharmacal - What do you know about your bone health? Did you know that a staggering 8 million women deal with the effects of osteoporosis? Join The Balancing Act® for the third installment of this 4-part mini-series on osteoporosis as Susan Rawlins, a nurse practitioner and director of education for the National Association of Nurse Practitioners in Women’s Health addresses this relevant health issue and preventive measures – including exercise, diet, and even medicines that help deal with this “silent disease”. www.BINOSTO.com

-          Custom Craft Projects Made Easy with Sizzix - Looking to design your own custom cards, invitations, scrapbooks, home décor or jewelry? See what creative projects Julie Moran and her two young assistants created on set using the new-look all-in-one handy tool called the Big Shot Die Cutting machine from Ellison Educational Equipment -- all without scissors! Bring your creative projects to life in the comfort of your own home.

“The Balancing Act® is recognized as arguably the premiere women-focused TV morning show that helps inspire women in all aspects of their lives,” said Susan Spiegel, Vice President Marketing Communications. “The Balancing Act has a tremendous following and viewership and we believe that it is an ideal platform for us to announce the latest generation of our core crafting product that will continue to inspire people’s creativity, while also saving them time, effort and money.” www.sizzix.com/home

Media Contact:        

O2 Media, Inc.

pamela@o2mediainc.com

(954) 691-1102

About The Balancing Act® on Lifetime Television

Now in its 5thyear, The Balancing Act® continues to empower women in all aspects of their lives. The mission at The Balancing Act® is simple -- the show strives to help today’s modern woman balance it all by bringing them exceptional solutions to everyday problems. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act weekday mornings on Lifetime television at 7 am (ET/PT).

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