Southern Tide Announces The Addition Of V-Neck Sweaters And Leather Belts To Apparel Line

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New Items Available in more than 500 fine Retailers and Online at SouthernTide.com 

October 18, 2011, Greenville, S.C. – Officials with Southern Tide, a rapidly growing lifestyle brand of apparel that boasts exceptional craftsmanship, clean lines, fine quality and classic design, today announced the company has released V-neck sweaters and leather belts to their expanding apparel line.

Southern Tide’s new V-neck pullover sweaters are lightweight 100 percent Peruvian Pima cotton. Along with rib knit cuffs and waistband, the V-neck sweater offers customers the impeccable Southern Tide custom fit. The high V-style complements any Southern Tide sports shirt and features the signature embroidered Skipjack emblem over the left chest. The V-neck sweaters are available in heathered and solid colors and a variety of sizes.

The classic standard leather belt has been uniquely re-designed by Southern Tide and will become a must have for every wardrobe. The Southern Tide leather belt is a 1 3/8 inches wide luxurious saddle leather belt featuring hand polished edges; a stitched bridle leather trim; brushed silver authentic nautical shackle buckle and a signature Southern Tide riveted keeper. The Southern Tide leather belt is available in dark and medium brown and a variety of sizes.

Customers can purchase Southern Tide products in more than 500 fine retailers in more than 42 states across the country, Puerto Rico, and the Virgin Islands, as well as on Southern Tide’s online store at southerntide.com.

“We are happy to continue to introduce new items to the Southern Tide apparel line,” said Jim Twining, CEO of Southern Tide. “Our company has experienced a tremendous year with the evolving apparel line and being named to the 2011 Inc. 500 List. We thank our customers and retail partners for their support.”

For more information about Southern Tide, visit southerntide.com, Facebook.com/SouthernTide, or call (864) 236-8015.

About Southern Tide

Southern Tide, LLC, founded in 2006 by Allen Stephenson, is the Greenville, S.C.-based manufacturer of a rapidly growing lifestyle brand of apparel that boasts exceptional craftsmanship, clean lines, fine quality and classic design. The collection's original product, the Skipjack Polo, is deemed by customers to be the finest, most comfortable polo shirt in the world. Constructed of Southern Tide's exclusive fabric, True-Vent Micro PiqueTM, the Skipjack Polo provides for breathability and a slight stretch that allows for ease of motion while still maintaining its shape. Southern Tide's design of extraordinarily authentic and classic clothing that is intelligently constructed with the best available materials is featured in the collection's vast array of items including the Men's and Women's Skipjack Polo, Channel Marker Khaki Pants and Shorts; RT-7 Pants, Jeans; Men's Sport Shirts, Sweaters; Skipjack Boxers, Hats and Neck Ties; as well as Short and Long-sleeve T-shirts and various accessories. Currently, the Southern Tide brand can be found exclusively at more than 500 fine retailers in more than 42 states across the United States, Puerto Rico, Bahamas and the Virgin Islands and online at SouthernTide.com.

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For More Information, Contact:

Amanda Himmelsbach or Erin Barrett, The Brandon Agency, (843) 916-2000

ahimmelsbach@thebrandonagency.com, ebarrett@thebrandonagency.com

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