Coverage (Feb 2013): 'Native tongue' firm could boost retailers' confidence

Fri, Feb 01, 2013 17:55 CET

Reprinted with permission

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outsourcing Sanjeev Patel CNG Business Services Business Outsourcing Company Ethnic Sales Retail Newsagent industry profile Cultural sensitivity in business

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Around 80% to 90% of our calls [to retailers] are in English, but even an initial greeting in another language [to those for whom English is a second language] can build rapport and we can assist if someone is stumbling on a word.

Sanjeev Patel, Managing Director