Coverage: Retail Newsagent magazine - Industry profile article of CNG Business Services (The Business Outsourcing Company)
Published 8 February 2013. Reprinted with permission.
Tags:
Documents & Links
Quotes
Around 80% to 90% of our calls are in English, but [with those retails for whom English is a second language] even an initial greeting in [their] language can build rapport and we can assist if someone is stumbling on a word.
We provide [culturally sensitive] knowledge [for our clients]. Knowing a religious calendar [for example] is a way of building a closer relationship between retailers and our clients. We can arrange promotions to suit festivals such as Eid or Diwali.