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Whether you are looking for PR expertise, SEO guidance, social media management; as well as developing a presence in the UK or overseas markets, building a corporate identity, handling contentious issues, undertaking B2B press relations or building brand equity in advance of a company sale – talk to The Henley Group. www.henley.co.uk

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The Prime Minister celebrates a Michelin star award for The Crown restaurant in Burchetts Green with chef Simon Bonwick and family

Diners at the Crown restaurant in Burchetts Green, Berkshire, had a surprise last Friday evening when the Prime Minister, Theresa May, together with her husband, Philip, dropped in for dinner and to congratulate Simon Bonwick and his family on their recent award of a Michelin star. The Bonwick family, who started at The Crown three years ago, are proud of the fact that all the staff are family members - with father Simon the maestro in the kitchen, and his eldest son Dean running front of house, assisted by George, Adam, Charlie and sister India.  According to Simon Bonwick, who was

It's a blog's lfe

Some 329 million people  around the world are currently reading blogs. A blog can play a pivotal role in shaping your thought process and re-energising your marketing strategy. In fact, blogs can be one of the most powerful online business tools for any organisation. If managed correctly, a blog can provide deliver opinion to new audiences and allow deeper engagement with your brand. As our latest Passnote  explains, it’s all about finding your

Video Killed The PowerPoint Star

With a New Year approaching, it seems that video might well be the glue that holds the content marketing strategy together. Video is highly sharable, mobile, and one of the easiest ways to provide information to your audience in an easy, accessible way. By 2017 YouTube predicts that 90% of Internet traffic will be video.   An impossible feat you might say; but consider that YouTube currently generates over one trillion views per year. Here are some key stats that demonstrate the power of video today to content marketers: · Nearly 1 in 5 people are watching daily video content to

A measure of success

Public Relations can provide a real boost to the bottom line. Whether it is called upon to develop awareness of a brand, to influence a debate or to drive sales, PR can be a powerful driver of business growth. However, measuring this contribution often proves a challenge to many organisations because they don’t have the right measurement tools in place. This makes it impossible to gauge the success of PR activity against broader objectives, and identify the return on investment. Indeed, without the right metrics, even those that commit considerable effort and investment towards PR can

An event to remember

The UK exhibitions sector generated £11 billion in spending and contributed £5.6 billion in value added to the UK economy in 2010, equivalent to 0.4% of UK GDP. Exhibitions are big business and with many organisations currently amid ‘event season’ again this year, it is important to ensure that you are maximising your exposure and getting the best ROI possible. · Are you confident that you’ll get the most from your attendance? · Have you told enough prospects that you are exhibiting? · Are you giving them compelling reasons to visit you? · Will you shout louder than – and so

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