We've been in this industry for a decade. It's extremely competitive and we know that The HOTH is a winner. The product, its rate of growth and the brand, built on commitment to quality and user experience, are inspiring to our entire organization. We're excited to grow The HOTH brand and infuse our product line with its lessons and momentum.
The challenge of every great product company is to create, prove and scale. Over the past 2.5 years, we've built a product we're proud of, achieved traction, and now our goal is to serve as many people as possible. With Next Net Media's 400,000 users, business development organization and their commitment to the SEO industry, we couldn't ask for better alignment in this goal.