The Low Sodium Sea Salt Company launches a lower-cost and healthy salt alternative

Delivering on its commitment to the government’s Salt Reduction Pledge, The Low Sodium Sea Salt Company has introduced SOLO-LITETM, a new and healthy alternative to salt that is priced to attract consumers.The company’s strategy to help reduce salt intake for Britain’s consumers includes a redesign of the SOLO-LITETM packaging – giving it more impact and encouraging retailers to merchandise it alongside commodity salt – and setting a RSP of just 99p per 400g bag. Through the Salt Reduction Pledge , the government aims