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Design Engineering Inc. (DEI) Announces: 2012 Product Sponsorship Program and NADM Diesel Motorsports Sponsorship

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DEI releases details of its 2012 product sponsorship program and announces Ny-Trex is the official product sponsor for the H&S Performance NADM/Diesel Motorsports Race and Pull

Avon Lake, Ohio  (January 26, 2012) – Design Engineering, Inc. (DEI) the leader in thermal tuning products is announcing a continuation of the company’s  generous product sponsorship program for 2012 that will include all six of the company’s performance brands: Ny-Trex, CryO2, DEI, Boom Mat, Radiator Relief and Spa Turbo USA.  Additionally, DEI is proud to announce their first company sponsorship in diesel motorsports.  Ny-Trex, a leading manufacturer of quality nitrous oxide products and a division of DEI, will be the official product sponsor for the H&S Performance NADM/Diesel Motorsports Race and Pull.  DEI/Ny-Trex recently signed to become an endorsed product sponsor for the National Association of Diesel Motorsports (NADM). The seven series event begins May 5 in Sedalia, MO and concludes November 30 in Orlando, FL. 

DEI’s generous 2012 product sponsorship program offers racers and project builders the opportunity to acquire any DEI branded product in exchange for product exposure at race and show events.  This program is designed to provide racers and builders the opportunity to acquire DEI products free of charge or at a major cost discount in exchange for media coverage.

The sponsorship program is applicable to any product for domestic or import automotive vehicles (gas or diesel), kart, personal watercraft or boat. There is no limitation based on the race series or class, show vehicle category, or the number of products or the product mix that is requested.

While the product sponsorship program is open to all racers, regardless of level of ability, DEI will judge each proposal based on its merits and requests the following information:  driver/owner information, vehicle information inclusive of photos, sponsorship list, show schedule, past show events, list of projected media coverage and past media coverage, a description of your commitment and how you plan to promote DEI products and brand(s), location(s) of supplied branded logos, and the potential to provide video, releases or other media material via the approved sponsorship.

To learn more about DEI’s 2011 product sponsorship program, or to inquire about more information about DEI’s participation in diesel motorsports sponsorship,  visit www.DesignEngineering.com, or e-mail: MikeZ@DesignEngineering.com. 

About Design Engineering, Inc.

Design Engineering, Inc. (DEI), founded in 1995 by the late Dale Markley and based in Cleveland (Avon Lake), Ohio, is the leading aftermarket supplier of thermal tuning, heat, sound control products and Ny-Trex nitrous systems and components sold to the motorsports, automotive, motor cycle, powersports and marine enthusiast markets. DEI offers the most effective means to improve an engine’s cooling efficiency, and with it, enhance performance.  For more information on DEI thermal tuning products and the SEMA award winning CryO2™cryogenic intake system and components, please call us at 800-264-9472 or e-mail:  sales@designengineering.com, or you can visit us at www.DesignEngineering.com. 

Contact: Mike Zenone

    Design Engineering, Inc.

               800-264-9472

                Email: mikez@designengineering.com

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Ohio DEI Ny-Trex NADM NADM Diesel Motorsports Sponsorship National Association of Diesel Motorsports wwwDesignEngineeringcom Spa Turbo USA CryO2 Radiator Relief Design Engineering Inc wwwdieselmotorsportsus official product sponsor endorsed product sponsor product sponsorship program 2012 DEI product sponsorship racers project car builders project car

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Quick facts

NADM/DIESEL Motorsports is recognized as the only SFI sanctioning body for diesel motorsports and holds over 60 events nationwide featuring over five classes in drag racing and sled pulling.
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Since the inception of NADM, there have been multiple world records: Bo Layne for Scheid Diesel in Top Diesel for the ¼ mile (7.11 seconds @ 193 mph), ¼ mile in Pro Diesel class by Wade Moody (7.87 at 171 mph), and a record in the Unlimited Street 1/8 mile by Philip Palmer of Stuckey Racing (6.152 at 116.44 mph).
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Quotes

We are extremely pleased to have DEI’s support this year. Ny-Trex Nitrous has an excellent line of products that dovetails well with our base of support. Our association takes endorsed product sponsorship very seriously – money alone does not qualify. Product sponsors must first undergo testing by competitors and members of our staff and be widely accepted in the market-at-large. Endorsed product sponsors must first meet our standards for quality and precision and adequately represent the high standards of the association.
Ron Knoch, NADM President
The timing for a sponsorship of NADM could not have been better suited. We are already known for our no-hassle lifetime warranty on our solenoid valves, but this year we are bringing a new focus to our diesel product line. Not to mention that we have many on staff who are diesel enthusiasts. While we have always offered products that work for gas or diesel – now we have introduced nitrous kits specially designed for diesel. We wish all the competitors this year the best and look forward to a very exciting season.
Ken Maynard, DEI Power Adders Product Manager