Shurhold® Industries Announces Participation in Fall Car Care Month TV Tour with Lauren Fix

Nationwide effort helps educate consumers about the benefits of regular vehicle care, maintenance and repair

(Palm City, Florida) – Shurhold® Industries is participating with Lauren Fix and The Car Care Council in a national television tour, coinciding with Fall Car Care Month in October. Fix is the spokesperson for the Council's "Be Car Care Aware" program, a consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair. Shurhold Industries is a leading manufacturer of professional-grade automotive cleaning products and tools.

During the tour, Fix will explain the benefits of surface restoration to help maintain the value of a vehicle and increase pride in ownership. To accomplish this, she will demonstrate the benefits of Shurhold's lightweight Dual Action Polisher which is ideal for DIYers who want a high gloss, professional finish for their vehicle. This easy-to-use, hand-held unit helps less experienced users accomplish the same heavy duty tasks of waxing and buffing, in half the time and effort with half the amount of polish or wax.

Fix will also explain the advantages of Buff Magic, Shurhold’s premier metal polish that is also a buffing and polishing cream that can be used in conjunction with the Dual Action Polisher.

"We are excited to team up with Lauren Fix to support the cause of regular vehicle maintenance and care," said Barry Berhoff, president, Shurhold Industries. "Lauren has demonstrated a high trust factor and can connect with viewers everywhere."

Fix has appeared numerous times on Oprah, TODAY, The View, CNN, FOX News, ABC 20/20, Headline News, MSNBC, TBS Makeover and a Movie Inside Edition, The Early Show, NBC, ABC, CBS, Fox, The Weather Channel, ESPN, Discovery, Speed, Live with Regis & Kelly, Nate Berkus Show and National Public Radio. A highly credible automotive and lifestyle expert, Fix provides solid information on safety, and a wide range of automotive topics and issues.

Shurhold Industries is a leading manufacturer of professional-grade automotive cleaning products and tools. For more information, phone (800) 962-6241, or visit

For Further Product Information, Contact:

Barry Berhoff, Shurhold Industries, (800) 962-6241

For Further PR Information, Contact:

Gary McCoy, The Marx Group, (847) 622-7228

About Shurhold Industries  

Shurhold Industries designs and manufactures the most innovative specialty care and accessory products available for the marine, RV and auto industries. Customers worldwide seek out and use Shurhold products for the care and maintenance of their most precious possessions. For more information, please visit


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About The Marx GroupThe Marx Group is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including business development strategies, lead generation programs, customer retention processes, on-line marketing, advertising, public relations, collateral, tradeshow programs, and interactive design. TMG began as an advertising and marketing agency in Southern California in 1984. Now based in San Rafael, the company has creative and account teams in New York, Chicago, Nashville and Los Angeles. TMG team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs. About Marx Group AdvisorsMarx Group Advisors (MGA) was co-founded by Tom Marx and Paul Cooperstein in 2007 to provide mergers and acquisitions strategy and consulting services for the automotive and heavy duty/commercial v