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The Mx Group Named One of the Best Places to Work in Illinois

BURR RIDGE, Ill. (May 13, 2014) — The Mx Group, a business-to-business marketing and technology services company, was recently named one of the 2014 Best Places to Work in Illinois. The Mx Group was one of 65 companies statewide honored Monday, May 12, at the annual recognition event, hosted by the Daily Herald Business Ledger and held at the Chicago Marriott Oak Brook hotel. “This award is a testament to the environment our team has fostered throughout our 25 years in business,” said Andy Mahler, CEO of The Mx Group. “We believe in providing a positive, collaborative atmosphere and

The Huge Email Mistake You’re Making Every Day

Email is one of the most important tactics in the B2B marketer’s toolbox, coupling the potential for broad reach with opportunities for highly targeted messaging. Although email is at the core of most B2B marketing programs, it’s amazing how many marketers fail to leverage its most powerful aspect: testing. Because each of its elements can be tweaked, email offers significant testing opportunities — and even the smallest changes can have a big impact on conversion. With opt-in communications, the battle for attention is already half won. Getting the rest of the way there means testing to

The Mx Group Earns Seven B2 Awards from the Business Marketing Association

Recognition includes Best in Category for Mobile Apps, Sales EnablementBurr Ridge, Ill. (May 31, 2013)—The Mx Group , a B2B marketing and technology services company, announced today it received seven B2 Awards from the Business Marketing Association. Winners were unveiled May 30 at the 2013 Global BMA Conference in Chicago, the largest annual business to business marketing event. The B2 awards  are among the most prestigious awards in the B2B marketing industry, recognizing business

The Mx Group Unveils Market Xperience Platform with new Website

Formally Known as MarketSense and MarketEffect, Entity Launches TheMxGroup.comBurr Ridge, Ill. (March 21, 2013) – The Mx Group , a B2B digital, creative and sales enablement company, today announced the launch of its new website TheMxGroup.com. The new site is a responsive design, making it easy for prospects, clients and potential new hires to engage through any type of mobile or desktop device. The unveiling of the website coincides with the company’s latest business solution breakthrough, The Market Xperience Platform  — a

The Mx Group Earns BtoB Social Media Marketing Award

Client GE Intelligent Platforms Wins Best Use of TwitterBurr Ridge, Ill. (February 20, 2013) – The Mx Group , a B2B digital, creative and sales company, today announced it received a Social Media Marketing Award from BtoB Magazine . The Mx Group’s client, GE Intelligent Platforms (GE IP) , was awarded Best Use of Twitter for Our Water Counts , a movement launched by GE IP to bring solutions to the municipal water industry to help utilities upgrade systems effectively. The

MarketSense, MarketEffect Combine as One

Companies Introduce The Mx GroupBurr Ridge, Ill. (February 12, 2013) – MarketSense, a B2B creative, digital and application development agency, and its sister company, MarketEffect, a B2B database marketing, sales empowerment and channel management company, have combined under one name "The Mx Group ." "The combination of the two companies and the new name are a reflection of the synergies our clients get from the two acting together," said Andy Mahler, CEO and co-founder of The Mx Group. "It also is a result of the introduction of our 'Market Xperience

Company Helps One of Its Own This Holiday Season

Local Marketing Firm Starts Donation Fund for Employee’s FamilyBurr Ridge, Ill. (December 27, 2012) — Though it struck nearly 1,000 miles away, Hurricane Sandy still hit close to home for Burr Ridge-based integrated marketing firm The Mx Group. Kate Fishburne, director of organizational development at the company, grew up on the East Coast and her parents still reside in the small town of Monmouth Beach, N.J. Monmouth Beach and neighboring towns were especially hard hit by the storm, and Fishburne’s family was no exception. Her parents’ home flooded with water that reached almost five

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