SMASHBURGER SIZZLES INTO ITS NINTH NEW JERSEY LOCATION, 150th NATIONWIDE

Ramsey, NJ (3/14/12)—Smashburger, the nation’s fastest growing “better burger restaurant” brings its fresh approach to burgers to Ramsey when it opens its ninth New Jersey location on Wednesday, March 14, 2012, at 984 Route 17 North.  The Ramsey opening also marks the 150th location for the brand nationwide. Smashburger brings its juicy burgers that are smashed fresh and served delicious, along with its Haagen-Dazs ® shakes, tempting sides and regional menu items crafted to please local palates to its third Bergen County location. Other New Jersey Smashburger locations include: Clifton, East Hanover, Florham Park, Hackensack, Montclair, Newark Liberty International Airport, New Providence, and Paramus with another location coming soon to Morris Plains.

Each New Jersey Smashburger restaurant features a regional menu created with local flavors and tastes in mind. The Ramsey menu includes:

• The New Jersey Smashburger – 100-percent Certified Angus Beef burger topped with applewood smoked bacon, blue cheese crumbles, grilled onions, haystack onions, lettuce, tomato and mayo, served on an onion bun.
• Best’s Hot Dogs – Made with New Jersey’s famous Best’s Beef brand hot dogs and available in two regional versions: the Jersey Dog which features sauerkraut, grilled onions and spicy brown mustard, and the Italian Dog made with fried potatoes, peppers and onions.

• Bottled Stewarts®Float in a Frosted Mug – Root Beer, Orange n’ Cream or Wishniak Black Cherry and Häagen-Dazs®ice cream

“In every Smashburger market, we explore what consumers enjoy eating and then bring those tastes and flavors to our menu in an innovative way,” said Tom Ryan, Founder and Chief Concept Officer of Smashburger. “Guests will be excited about the unique burger, chicken sandwiches and salads we’ve created and we look forward to bringing these specialty items to Ramsey.”

“The response to Smashburger in New Jersey has been phenomenal.  We are incredibly excited to open our 9th New Jersey Smashburger restaurant,” says Scott Gillman, CEO of Mascott Corporation.  “The fact that Ramsey will also mark the 150th Smashburger opening nationally is a testament to the fact that Smashburger is now the national leader in the “Better Burger” segment.  We look forward to meeting many residents of the Ramsey area over the next few days as we introduce them to our menu featuring great $5 burgers, and the wonderful hospitality of our team members.,”

Recently named “America’s Most Promising Company” by Forbes Magazine (11/30/11), at Smashburger, the secret is in the smash.  It starts with 100-percent—fresh, never frozen—Certified Angus Beef and is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the “better burger” experience, the delicious burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.

Smashburger’s signature recipes and create your own burgers are smashed fresh, served delicious every time. But Smashburger is more than just burgers. Customers can also enjoy a selection of tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic–seasoned Smashfries, fried pickles, haystack onions, and veggie frites (flash-fried and seasoned asparagus spears, carrot sticks and green beans). The restaurant will also serve a selection of beverages including hand-spun Häagen-Dazs shake and Stewarts®root beer floats in frosted mugs.

“We are thrilled to bring our ‘better burgers’ to Ramsey,” says David Prokupek, CEO & Chairman of Smashburger. “With our smashed-to-order burgers, fresh ingredients, and delicious sides, Smashburger is sure to continue to be one of New Jersey’s favorite burgers.”

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Press: For more information, or to schedule an interview, please contact Allison Greco at The S3 Agency at (973) 257-5533 or agreco@theS3agency.com

About Smashburger

Smashburger, the country’s fastest growing, fast casual “better burger” restaurant, is a fresh approach to burgers and restaurants as a whole.  Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are “smashed”, seared and seasoned on the grill to juicy perfection for every individual order.  Guests can create their own burger masterpiece or enjoy one Smashburger’s innovative signature recipes- including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared salads, handspun Häagen-Daz® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 150 restaurants nationwide. With the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years. Smashburger was also named to the 2011 Inc. 500 list and is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit www.consumercp.com.

About Mascott Corporation

Mascott Corporation, based in Hillside, New Jersey, has owned and operated restaurants in New Jersey for more than 20 years. The company currently operates more than a dozen restaurants operating under six different brands. The restaurants include Markers Restaurant, an upscale casual American Grille, located in Jersey City, NJ and the adjacent Markers Express, as well as franchised concepts including Smashburger, Cinnabon World Famous Cinnamon Rolls, Seattle’s Best Coffee, and Carvel Ice Cream.

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