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“Bahlsen cookies are bite-sized indulgences, carefully crafted with the finest ingredients to bring the taste of luxury to everyone. That’s why we chose to celebrate our anniversary with a birthday cake contest: because everyone has a birthday, and everyone should enjoy some sweetness in their life. On their special day and every day, treats like Bahlsen Waffeletten can help let the good times roll. We were so impressed by all of the bloggers’ creativity and enthusiasm, but in the end we had to choose one – and Mandy Kellogg Rye really captured the spirit of Bahlsen with her Dark Chocolate Ganache Cookie Cake recipe.”
Federico Meade, President of Bahlsen North America
We hear that the royal baby’s birthday celebration is expected to be a tea party, so we wanted to give our fans a chance to join in the fun.
Marc Birnbaum, Marketing Executive at Tetley Tea
Tea is potent and powerful and, like life, should be explored and experienced, so an exciting night embracing friendships is the perfect time to try our wondrous new fusions.
Anna Corini, Marketing Executive, Good Earth
With such intriguing flavor combinations and intense fusions, Good Earth proves that tea can surprise your senses and help make life more colorful.
Celebrity lifestyle expert, Jamie Krell
Good Earth Teas are so unique and flavorful that we wanted the packaging and names of the blends to better reflect what is on the inside
Anna Corini, Marketing Executive, Good Earth
We have heard from consumers that they would like to drink more green tea for its renowned benefits, but aren’t always happy with the taste. With our new Black & Green blend, tea drinkers don’t have to compromise – they can enjoy the full flavor of black tea they love with the goodness of green tea they desire.
Marc Birnbaum, Marketing Executive at Tetley USA
High-quality cheeses lend elaborate flavor profiles to a dish, which set it apart and give it its wow factor
Guido Kaelin, Vice President of Marketing and Procurement, Emmi Roth USA, Inc.
At Tetley we know that as much as a cup of hot tea can be soothing and comforting, nothing beats a refreshing iced tea on a sizzling summer day
Marc Birnbaum, Marketing Executive at Tetley USA
Good Earth Tea’s unique fusions are inspired by the Earth’s natural wonders, and there are few natural wonders more profound than motherhood, so we love hearing what our fans have to say about moms.
Anna Corini, Marketing Executive, Good Earth
We are excited to connect with chefs and food lovers around the country through these events as we continue to support Share Our Strength’s mission.
Guido Kaelin, VP of Marketing and Procurement at Emmi Roth USA
As a New Jersey-based entrepreneur, I’m thrilled to serve as the inaugural keynote speaker at the Garden Staten Entrepreneur Excellence Awards
AJ Khubani
We are thrilled to be Spyker’s PR partner as they begin their next chapter of greatness.
Denise Blasevic, CEO, The S3 Agency
High-quality cheese, like our Switzerland cave-aged cheeses, is flexible and can be used in an unlimited number of ways
Guido Kaelin, Vice President of Marketing, Emmi Roth USA, Inc.
This photo, ‘Untamed Exuberance,’ captures the bold, adventurous essence of Good Earth Tea
Anna Corini, Marketing Executive, Good Earth
With fondue, children can really take part in a meal and have some control over what and how they eat, while adults can appreciate fine imported cheese in a relaxed atmosphere, perfect for holiday celebrations
Guido Kaelin, Vice President of Marketing, Emmi Roth USA, Inc.
Tetley has been fortunate to have such a long and rich history and we’re proud to give something back to folks who are experiencing hard times
Marc Birnbaum, Marketing Executive at Tetley USA
People may not realize how easy it is to serve food that all guests can enjoy.”
Guido Kaelin, Vice President of Marketing, Emmi of Switzerland
The grand prize “glamping” trip will include glamorous camping and spa treatments, as well as lavish resort accommodations.
Good Earth Tea
A cheese like Emmi’s Kaltbach Cave-aged Le Gruyère® Switzerland AOC can take an everyday meal to another level.”
Chef Regi Hise, Corporate Chef and Director of Culinary Development for Emmi Roth USA
Emmi Roth US
Use high-quality cheeses to add taste and a touch of Swiss refinement to your burgers.
Chef Regi Hise
“The response to Smashburger in New Jersey has been phenomenal. We are incredibly excited to open our 9th New Jersey Smashburger restaurant.”
Scott Gillman, CEO of Mascott Corporation.
“Just be sure you use top quality cheese made from fresh, all-natural ingredients. It’s the key to maximizing your cheese enjoyment.”
Regi Hise, Corporate Chef & Director of Culinary Development at Emmi Roth USA
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Three Members of The S3 Agency Inducted into Inaugural Class of “Jersey’s Best Marketing & Communications Professionals Under 40”

(May 18, 2015 – Boonton, NJ): The S3 Agency is proud to announce that three of its team members were inducted last week into the inaugural class of  “Jersey’s Best Marketing & Communications Professionals Under 40” by the New Jersey Advertising Club (NJ Ad Club) and Jersey Short Public Relations and Advertising Association (JSPRAA). Walid Elshahed (Interactive Art Director), Tracey Jeffas (Account Supervisor), and Trisha Salge (Creative Supervisor) received their awards on May 14 at Forsgate Country Club in Jamesburg, NJ. The sold-out ceremony included 200+ people who came to see NJ’s

Turtle Back Zoo Welcomes Baby Porcupine Just in Time for Mother’s Day

(May 1, 2015 – West Orange, NJ): Turtle Back Zoo in West Orange, NJ has welcomed their newest “zoo born,” an unsexed baby porcupine – or porcupette. Born on April 16, mother and baby are doing well and are officially on exhibit. So visitors to the zoo can see them just in time for Mother’s Day – what a wonderful way to celebrate the bond between mother and child! While their Latin name technically means “quill pig,” porcupines are actually rodents. These sharp dressed mammals are actually covered with soft hair as well as quills, which are actually modified hairs, that stand up when a

The S3 Agency Wins Four Davey Awards

Boonton, NJ (February 3, 2015) - The S3 Agency in Boonton, NJ was honored with four Davey Awards on behalf of four clients: BMW Motorrad USA (the motorcycles division of BMW North America); Eight O'Clock Coffee; Safilo USA; and MINI USA. The honors were awarded on behalf of the agency's digital and print work. Known as "The New York Agency in New Jersey," S3 provides bespoke advertising, public relations, and social media solutions that combine the strategic expertise of Madison Avenue shops and the creative agility of forward-thinking boutiques.The Davey Awards represent the largest and

Just Falafel to Open First East Coast Restaurant

Edison, NJ First Of Many East Coast Locations(EDISON, NJ) (October 27, 2014) – Just Falafel, one of the fastest growing Mediterranean street food concepts, is set to open their first East Coast restaurant in November 2014. Located in the food court at Menlo Park Mall in Edison, NJ, Just Falafel will offer residents a new and convenient quality dining option.  Just Falafel’s dynamic growth continues as its promises to bring the goodness of old-world cuisine to your neighborhood with over 150 franchises in North America and Canada. Vege Group, LLC has signed a franchise deal with Just

The S3 Agency Expands Account Team

Award-winning Agency Adds Two Account Executives to Growing Team(October 17, 2014 – Boonton, NJ): The S3 Agency in Boonton, NJ announces the expansion of its account team with two Account Executives: Christine Perez and Courtney Manders. The expansion was made to help support the addition of several new accounts to the agency’s roster. Perez was promoted from within the organization, while Manders is new to the agency. Prior to joining The S3 Agency, Perez gained valuable integrated marketing experience with brands such as Aetna, Heineken, Playmobil, Burger King and Mary Kay, in both

Reproductive Medicine Associates of New Jersey Appoints The S3 Agency as AOR

Agency to Focus on Modern Outreach for Groundbreaking Fertility Specialists(Boonton, NJ) Reproductive Medicine Associates of New Jersey (www.RMANJ.com), fertility experts headquartered in Basking Ridge, NJ with numerous other locations, have appointed The S3 Agency (Boonton, NJ) as Agency of Record. With one of the highest IVF success rates in the country, RMANJ, who also serves as the Division of Reproductive Endocrinology at Robert Wood Johnson University Medical School, has experienced significant growth in recent years. The S3 Agency is being tasked with modernizing the fertility leader’

Bahlsen Awards North American Public Relations and Social Media Duties to The S3 Agency

Leading European Cookie Brand to Expand North American AwarenessBahlsen, creators of fine European cookies since 1889, has tapped The S3 Agency in Boonton, NJ to help increase brand awareness in North America. The S3 Agency will be handling complete public relations and social media duties for the German confection brand that this year is celebrating its 125thanniversary. “S3 has a strong track record for increasing modern engagement and awareness for heritage brands in the food and beverage industry,” said Federico Meade, President, Bahlsen North America. “We were impressed with what

The S3 Agency Promotes Michael Kolatac to Associate Creative Director

Award-winning Art Director Takes on Management Role at Leading Agency(July 30, 2014 – Boonton, NJ): The S3 Agency, a New Jersey-based creative agency known for its New York-quality campaigns, announces the promotion of Michael Kolatac from Senior Art Director to Associate Creative Director. The promotion was announced today by the agency’s Chief Creative Officer and Founding Partner, Adam Schnitzler. In his new role, Kolatac will be responsible for guiding work across traditional and new media channels for the agency’s Fortune 500 clients. Since joining The S3 Agency in 2007, Kolatac has

Peanut Hottie™ Selects The S3 Agency for U.S. Public Relations Duties

Unique snack drink concept from U.K. to hit U.S. shelves in September(July 7, 2014 – Boonton, NJ): Peanut Hottie™, a unique “hot peanut butter” snack drink concept that has been heating up cups in the U.K. since last fall, will be making its U.S. debut on Wal-Mart’s shelves this September. To build media awareness and consumer engagement in America, the brand has chosen The S3 Agency in Boonton, NJ. The S3 Agency is responsible for complete public relations and social media duties, from strategy through execution. Peanut Hottie™ offers peanut butter fans a new way to enjoy their favorite

The S3 Agency Named Best of Social Media, Public Relations, Magazine Advertising at Jersey Awards

(June 6, 2014 – Boonton, NJ): At the 46th Annual Jersey Awards held by the Advertising Club of New Jersey on June 4, 2014, The S3 Agency received the highest number of honors – 41 in total – including Best of Magazine Advertising (for BMW Motorrad USA); Best of Collateral (Turtle Back Zoo); Best of Public Relations (Spyker Cars); and Best of Social Media (Tetley Tea). Additionally, 19 First Place trophies, 11 Second Place trophies, and 7 Certificates of Merit were bestowed upon the Boonton-based agency. The festivities took place at The Grove in Cedar Grove, where co-hosts WDHA’s Terri

The S3 Agency Taps Veteran Advertising Exec to Lead Account Teams

(November 22, 2013 – Boonton, NJ): The S3 Agency, an award-winning advertising agency and Top 50 Women-Owned Business in New Jersey, has hired Matthew Mauriello as Account Director.  Mauriello brings more than 11 years of industry experience – primarily at major NYC agencies – to his role at S3, where he will utilize his skill set to provide innovative, strategic planning and direction across a variety of accounts. Prior to joining The S3 Agency, Mauriello worked at Saatchi & Saatchi, Wieden + Kennedy, and Young & Rubicam. His credentials as a strategic thinker and tactical planning

“Garden State Entrepreneur Excellence Award” Entry Deadline Extended to May 1

(April 17, 2013 – Boonton, NJ):  The New Jersey chapter of Entrepreneurs’ Organization (EO NJ) and The Star-Ledger/NJ.com announced today that they will extend the call for entries for the first annual Garden State Entrepreneur Excellence Award (www.GardenStateEntrepreneur.com) to May 1, 2013. EONJ and the Star Ledger have partnered to create this award to honor New Jersey-based companies that exemplify the entrepreneurial spirit of the state. The 2013 Garden State Entrepreneur Excellence Award will be conferred in three levels of distinction by 2012 revenue levels: Under $1M,  $1M-$10M

The S3 Agency Adds Web Designer to Creative Team

(April 15, 2013 – Boonton, NJ): The S3 Agency, an award-winning advertising agency and Top 50 Women-Owned Business in New Jersey, has hired Walid Elshahed as a Web Designer/Content Administrator.  Elshahed brings a diverse range of expertise in web, video, animation, 3D and print and will apply his experience to produce websites, digital campaigns and social graphics. “Walid is the perfect fit for our expanding digital design team,” said Denise Blasevick, CEO, The S3 Agency.  “As the industry continues its trend towards more digital-based platforms, his technical skills and experience

THE S3 AGENCY NAMED AMONG TOP 50 WOMEN-OWNED BUSINESSES IN NEW JERSEY

(March 26, 2013 – Boonton, NJ): The S3 Agency, “The New York Ad Agency in New Jersey,” has been named among the “Top 50 Women Owned Businesses in New Jersey” by The 13th Annual National Business Awards. Per DiversityBusiness.com, The S3 Agency is receiving two “Top 2013 Business Awards:” “Top 50 Women-Owned Business in New Jersey” and “Top 100 Diversity-Owned Businesses in New Jersey.” Since its founding in 2001, The S3 Agency has won hundreds of creative awards for advertising, public relations and social media. The S3 Agency works with some of the best-known brands in the world,

Entrepreneurs’ Organization Launches First “Garden State Entrepreneur Excellence Award”

(March 20, 2013 – Boonton, NJ): The New Jersey chapter of Entrepreneurs’ Organization (EO NJ) and The Star-Ledger/NJ.com announced a call for entries for the first annual Garden State Entrepreneur Excellence Award (www.GardenStateEntrepreneur.com). EO NJ and the Star Ledger have partnered to create this award to honor New Jersey-based companies that exemplify the entrepreneurial spirit of the state. The 2013 Garden State Entrepreneur Excellence Award will be conferred in three levels of distinction by 2012 revenue levels: Under $1M,  $1M-$10$ and $10M+. Entries will be judged by EO, The

The S3 Agency Adds to Creative Team

November 5, 2012 – Boonton, NJ): The S3 Agency, an award-winning advertising agency headquartered in Boonton, NJ, announces the addition of Graphic Designer Ashley Waitts to their creative team. At S3, Waitts will lend her talents to several accounts, including Tetley Tea and RCI. Prior to joining S3, Waitts was a Graphic Designer at cinquino+co, where she worked on Fujifilm and other key accounts. She is a graduate of William Paterson University.

The Mediterranean Snack Food Company Chooses The S3 Agency as AOR

(April 4, 2012 – Boonton, NJ): Mediterranean Snacks™, maker of nutritious legume-based snacks like Baked Lentil Chips™ and HummuZ crispz™, as well as Veggie Medley Chips and Straws announced today that they are appointing The S3 Agency (Boonton, NJ) as their public relations Agency of Record (AOR). A leader in the healthy snacking category, Mediterranean Snacks™ is looking to The S3 Agency to help increase brand awareness as they expand their product line and distribution. “With their extensive branding and public relations experience, The S3 Agency is the perfect partner to help

Zoological Society and Essex County Turtle Back Zoo Welcome New Members to Leadership Team

(April 3, 2012 – West Orange, NJ): The Zoological Society of New Jersey and the Turtle Back Zoo announced today the fulfillment of two key positions.   Adam Kerins comes on as the new Executive Director of the Zoological Society of New Jersey and Maria Durci will take on the role of Education Curator at the Turtle Back Zoo. Both bring tremendous experience in their fields and promise to be valuable assets their respective organizations. “We’re very excited to introduce Adam and Maria to the community,” said Dr. Jeremy Goodman, Director, Turtle Back Zoo. “They each bring a level of

SMASHBURGER SIZZLES INTO ITS NINTH NEW JERSEY LOCATION, 150th NATIONWIDE

Ramsey, NJ (3/14/12)—Smashburger , the nation’s fastest growing “better burger restaurant” brings its fresh approach to burgers to Ramsey when it opens its ninth New Jersey location on Wednesday, March 14, 2012, at 984 Route 17 North.  The Ramsey opening also marks the 150th location for the brand nationwide. Smashburger brings its juicy burgers that are smashed fresh and served delicious, along with its Haagen-Dazs ® shakes, tempting sides and regional menu items crafted to please local palates to its third Bergen County location. Other New Jersey Smashburger

NJ’s #1 Zoo, Turtle Back Zoo in West Orange, Receives National AZA Accreditation

West Orange, NJ (September 28, 2011) – The Association of Zoos & Aquariums (AZA) has announced that Turtle Back Zoo in West Orange, NJ was granted accreditation by AZA’s independent Accreditation Commission. This is the second consecutive AZA accreditation received by NJ’s #1 Zoo, which first became accredited in 2006. Since then, Turtle Back Zoo has grown in recent years to a Top 5 Tourist Destination in the Garden State. What is AZA accreditation and why is it important? AZA accreditation allows the public to easily identify institutions that demonstrate excellence and commitment to

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