Peanut Hottie™ Selects The S3 Agency for U.S. Public Relations Duties
Unique snack drink concept from U.K. to hit U.S. shelves in September
(July 7, 2014 – Boonton, NJ): Peanut Hottie™, a unique “hot peanut butter” snack drink concept that has been heating up cups in the U.K. since last fall, will be making its U.S. debut on Wal-Mart’s shelves this September. To build media awareness and consumer engagement in America, the brand has chosen The S3 Agency in Boonton, NJ. The S3 Agency is responsible for complete public relations and social media duties, from strategy through execution.
Peanut Hottie™ offers peanut butter fans a new way to enjoy their favorite flavor: as an instant hot beverage. Made with real American peanuts, Peanut Hottie™ works like hot cocoa mixes: just add hot water and stir for a rich, satisfying treat. It is also free from caffeine and artificial additives, and a cup contains fewer than 100 calories. Adults and children in the U.S. will be able to enjoy Peanut Hottie™ after Labor Day, once it starts appearing in Wal-Mart stores around the country.
“It was a natural choice to partner with S3 for the launch of Peanut Hottie™ in America,” said Lisa Gawthorne, Managing Director of Bravura Foods, the maker of Peanut Hottie™. “Having worked with Denise Blasevick and the agency before in a previous international role, I was more than aware of their capabilities and strengths in the PR of packaged consumer goods and their focus on driving brand growth in the grocery retail environment through press, online and social media campaigns.”
“Peanut Hottie™ has gone over brilliantly in the U.K. because it is both innovative and delicious. There simply was nothing like it before, and Bravura Foods has identified a snacking ‘want’ that was unanswered in the marketplace,” said Denise Blasevick, CEO of The S3 Agency. “Our job is to raise awareness and get people to take a sip. Once they do, the product will convert peanut lovers into Peanut Hottie™ lovers – which is exactly what happened at our agency!”
PRESS: For more information about Peanut Hottie, please contact Allison Gogarty at The S3 Agency: 973-257-5533 or agogarty@theS3agency.com
About The S3 Agency
The S3 Agency in Boonton, NJ – known as “The New York Agency in New Jersey” – is an independently owned creative boutique specializing in advertising, public relations, and social media. Clients include BMW Motorcycles, Safilo USA, Tetley Tea…and now, Peanut HottieTM. For more information, please visit www.theS3agency.com.
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