Bahlsen Awards North American Public Relations and Social Media Duties to The S3 Agency
Leading European Cookie Brand to Expand North American AwarenessBahlsen, creators of fine European cookies since 1889, has tapped The S3 Agency in Boonton, NJ to help increase brand awareness in North America. The S3 Agency will be handling complete public relations and social media duties for the German confection brand that this year is celebrating its 125thanniversary. “S3 has a strong track record for increasing modern engagement and awareness for heritage brands in the food and beverage industry,” said Federico Meade, President, Bahlsen North America. “We were impressed with what