Churches are failing to protect their reputations, says crisis expert
Church leaders are letting down their congregations by failing to prepare properly for reputational crises, according to The Whitehouse Consultancy’s crisis specialist Alex Singleton.Churches face a range of predictable risks, such as arson, vandalism, internal theft, and the moral failures of clergy, but many churches lack proper procedures to swiftly communicate to the media or in the face of an near-instant barrage of criticism on social media. Alex Singleton, a former Daily Telegraph journalist and author of The PR Masterclass, says: “Many