Thule Group Gets New Board with a Focus on Brand Building and Retail
Stefan Jacobsson has been appointed new chairman of the Thule Group. He is joined by new board members Lottie Svedenstedt, Bengt Baron and Lilian Fossum Biner. The common denominator for all of these is an extensive and successful background in the consumer goods marketThe Thule Group investment achieves further pace at store level through the new board’s competence in brand building and retail. This course of direction is well in line with the Thule Group ambition to make its own trademarks available to consumers in stores and contexts associated with an active life.“Stefan Jacobsson’s
