Roman Ivashko appointed as SVP, Sales East division at Tikkurila

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Tikkurila Oyj, Stock exchange release, 24 July 2020, at 11.00 a.m. (EEST)

To further increase the efficiency and focus in leading sales, Tikkurila has decided to split the current sales function into two divisions: West and East. Divisions represent the company’s current external reporting segments.

The current SVP Sales, Oskari Vidman, will take over the West division, corresponding to 66 percent of Tikkurila’s total revenue.

Roman Ivashko has been appointed SVP, Sales, East division, as of September 1, 2020. He will also join the Tikkurila Management Team. Ivashko joins Tikkurila from Paulig Group where he has worked since 2012, most recently as SVP, Business Area East.

“During the past two years, Tikkurila has executed a successful turnaround, and now we want to further accelerate this on-going good development. East and West divisions are quite different and splitting our sales function into two will strengthen our ability to continue executing our transformation, as well as to boost growth in each market. As stated in our strategy, we want to grow faster than the market”, says Elisa Markula, Tikkurila’s CEO.

Tikkurila’s reporting segments are SBU West (Division West) and SBU East (Division East). SBU West consists of Sweden, Denmark, Norway, Finland, Poland, Estonia, Latvia, and Lithuania. SBU East consists of Russia, Central Asia, and China. Furthermore, SBU East is responsible for the exports to more than 30 other countries.

Additional information:

Elisa Markula, CEO, Tikkurila Oyj
m. +358 50 596 0978

Sustainable Nordicness
Tikkurila is a leading Nordic paint company with expertise that spans decades. We develop premium products and services that provide our customers with quality that will stand the test of time and weather. We operate in seven countries and our 2,700 dedicated professionals share the joy of building a vivid future through surfaces that make a difference. In 2019, our revenue totaled EUR 564 million. The company is listed on Nasdaq Helsinki. Nordic quality from start to finish since 1862.